Why you only need a couple ideas for social media content!
Maximize Your Social Media with Just a Few Key Ideas
Have you planned out all of your hundreds of ideas for social media content over the coming weeks? No? Oh that's great. Got your attention just in time then!
Hey, I'm Katie McManus, business strategist and money mindset coach, and this is my podcast "The Weeniecast!"
Pssssst! Throughout May I'm running a one-month challenge to ramp up your social media client-attraction results. Don't miss out! Book in here - https://weeniecast.com/challenge
Now, back to the episode!
Let's get into this nuanced world of digital content creation, especially tailored for business owners grappling with ADHD.
I'm sharing transformative insights aimed at simplifying your approach to creating impactful media without an overwhelming flood of options.
Less is more!
I crack the code on why sometimes less is indeed more when it comes to engaging your audience effectively.
I'll talk with you about the common pressures ADHD entrepreneurs face when crafting content for social media, paralleling it to everyday scenarios that resonate widely.
Much like the indecisiveness of a poorly planned date invitation, I illustrate how being overly complex or diffused in your messaging can deter potential client engagement.
Above all, I advocate for a minimalist yet potent strategy, focusing primarily on creating content that makes the audience feel valued, smart, and understood.
This approach, rich in empathy and emotional connectivity, not only captivates but also helps establish trust swiftly, shortening the typical sales cycle dramatically.
After listening to this episode, you, my delightful Weeniecast listener, will emerge better equipped to streamline your content creation process.
You’ll learn how to repurpose a single, powerful idea across various platforms to maximize reach without diluting the message, reducing the often paralyzing need for constant novelty.
Have you registered for my May challenge yet?
You can sign up here - https://weeniecast.com/challenge
Timestamped Summary:
0:00 - Introduction.
3:15 - The pressures of content creation.
7:45 - Making content that resonates by focusing on audience’s feelings and needs.
12:30 - Strategies on using minimal content ideas effectively.
17:50 - The importance of practice in perfecting content creation.
Your next steps after listening
Realizing it's time to work with me? Book your free intial strategy call with me - weeniecast.com/strategycall
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Mentioned in this episode:
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Transcript
In this episode, I'm going to tell you why
Speaker:you don't need a million different ideas for posts on social
Speaker:media. Hi, I'm Katie McManus, business strategist and money mindset
Speaker:coach. And welcome to the Weeniecast!
Speaker:Something they do not tell you when you start
Speaker:a business is that you are also becoming a content
Speaker:creator. Your new job is to
Speaker:become a social media marketer. And for
Speaker:most of us who've never had to do that before,
Speaker:it is a big learning curve. It takes a
Speaker:while to understand a how to even use these
Speaker:platforms. If you've ever accidentally posted something to
Speaker:TikTok or Instagram or even on LinkedIn and be like, wait,
Speaker:what the did I just do? Welcome to the club. You're not alone. And learning
Speaker:how to do it intentionally is a whole
Speaker:thing. And of course, it doesn't help that each and every one of these
Speaker:platforms operates differently. You know, there are different ways
Speaker:that you edit a video. There are different best practices. The
Speaker:button to post something is in a different place for most of them and
Speaker:then add all to that. The platforms occasionally update and change things all
Speaker:around. It's a whole lot of work that you have to add
Speaker:to all the other things that you have to do to start a business. And
Speaker:then in addition to figuring out how to use the platforms, you have to figure
Speaker:out, dun dun dun, how to post and what to
Speaker:post, how to create content that is not only
Speaker:going to get people to like and comment and follow you,
Speaker:but seek out that link to book a sales call with you
Speaker:and become your client. And where so many people get hung
Speaker:up on creating content is that you think you have to come up with something
Speaker:new to say every single day. I have to come up with some new exciting
Speaker:message to deliver to my world, to inspire
Speaker:them and show them how smart I am and
Speaker:convince them that they need to give me their money. But that couldn't be further
Speaker:from the truth. You do not want to
Speaker:create a new thing every single day. What you need to do is you need
Speaker:to figure out a new way to say the exact same thing that you've been
Speaker:saying for 100 days straight. And this is where those of us with
Speaker:ADHD have a major advantage because we
Speaker:can freestyle some weird ass associations to make any point
Speaker:we want.
Speaker:I did this really fun live with my business partner,
Speaker:David Freimon, where we did some business improv, where
Speaker:basically, and it was his idea, he came to me and he's like, you know
Speaker:what? You're really good at? You're really good at coming up with random ass
Speaker:metaphors for things just right off the bat and bring that
Speaker:making a business point out of it and bringing it back to a lesson that
Speaker:you teach your clients and content you can create. And he's
Speaker:like, you know what I want to do is I want to do a live
Speaker:where I just give you a random word, any word,
Speaker:and you make a business lesson out of it. And I like,
Speaker:I thought he was joking at first. I was like, what is this, my big
Speaker:fat greek wedding? Give me any word, and I will tell you how that word
Speaker:is actually greek. I'm sorry to all the Greeks out there. That
Speaker:is my terrible, terrible impersonation of a greek
Speaker:accent based on a character from my big fat greek wedding.
Speaker:Please don't be offended.
Speaker:Give me any word and I will teach you how that word is actually a
Speaker:business lesson. We're
Speaker:having this conversation, and he's telling me, I want to do this live. It'll be
Speaker:so much fun. I was like, okay, well, I don't know. He's like, okay, well,
Speaker:here are three words. And he gave me three words, and I spit out, like,
Speaker:three business lessons. And he's like, see? See? And I'm like, is that
Speaker:funny? He's like, yeah, that's hysterical. Let's do this.
Speaker:Do you want to, like, do one? Give me a couple words, and we
Speaker:can give people an example of how this works. Sure.
Speaker:Supermarket. Okay, well, let's. Let's stop with that. Okay,
Speaker:so supermarket. So how do you buy a banana? You know, one of
Speaker:the things that I train my clients on is when you're
Speaker:starting your business, you have to make it super clear how people
Speaker:can buy your services. And it has to be as obvious as going to the
Speaker:supermarket and buying a banana. Right? We all know how to do it. We walk
Speaker:into the supermarket, we get a banana, we pick whichever one we want. Like,
Speaker:whichever levels of green and yellow. I know. I'm kind of like, just.
Speaker:Just out of the green phase. That's my banana of choice. And then you go
Speaker:to the cashier and you pay for the banana, and it's your banana.
Speaker:Squirrel. Squirrel. So we did it. It was so much fun. We're going to do
Speaker:it again. I'll be posting about it on socials next time we do it. But
Speaker:from that live, I realized there's a portion of what I do as a content
Speaker:creator that can be taught. And even
Speaker:if you have ADHD and you're not confident in your content creation, you can
Speaker:lean into your creativity and do the exact same thing.
Speaker:Literally, everything is content.
Speaker:Anything in your space can be turned into content.
Speaker:Any memory you have of your life can. Can be
Speaker:content. Common feelings or
Speaker:situations of your ideal clients can be content,
Speaker:and even bodily sensations. And we'll get to that. It's not as weird as it
Speaker:sounds. So I'm going to talk you through kind of my mental
Speaker:process of taking a completely random thing
Speaker:and figuring out how to create a metaphor
Speaker:or correlation with what I do with my clients.
Speaker:So, first and foremost, just because it's the easiest to demonstrate
Speaker:on camera and verbally, I'm actually going to just take a random object that's, like,
Speaker:near me, and I'm going to talk you through how I would take that object
Speaker:and come up with a business point for what I do with my
Speaker:clients, or my clients are struggling, and I just happen to have a
Speaker:milk crate right next to my desk. Oh, here are my thumbtacks.
Speaker:Okay. So I was using the milk crate to stand on, to hang up these
Speaker:things, and I needed thumbtacks. And then I put a bag of dog treats
Speaker:on top of the thumbtacks, and I lost the thumbtacks because they were out of
Speaker:sight, and I found them. So that's really exciting. Okay, so I
Speaker:have this milk crate right here next to my
Speaker:desk.
Speaker:Side note, you do not want to see, like, what is under my desk.
Speaker:There's just so much random that I just. I
Speaker:put down and I just never think about again. This is one of those
Speaker:things. Been here since I put up these calendar things back
Speaker:in January. I should probably move this because it's getting a little dusty and it
Speaker:doesn't need to be here, but anyway, so. Okay, so. But let's talk about milk
Speaker:crates for a second. Okay. What were milk crates initially
Speaker:invented for? Okay. They were initially invented to hold
Speaker:containers of milk, obviously. Did you not take history?
Speaker:There was a whole chapter on. No, there wasn't. So, okay, so how would I
Speaker:turn the milk crate into a piece of content about my business?
Speaker:Well, first and foremost, I want to think about the history of the milk crate.
Speaker:Okay. Why was it made? What was its origin story? Is there
Speaker:anything that ties to what I do with my clients? So the milk
Speaker:crate, for instance, solved a problem, right? Imagine
Speaker:the milkman trying to juggle all these containers of
Speaker:milk and maybe dropping some and then
Speaker:spilling others. And then he'd deliver milk, and, like, it would be half
Speaker:empty, or the glass would be smashed, and people would be really unhappy. And then
Speaker:someone at some point was like, you know what we need a container.
Speaker:We need a crate. And we will call it the milk crate. It will solve
Speaker:this problem that the milkman is having, delivering milk. And it will make sure
Speaker:that everyone is happy with the milk that they're delivered because it will be
Speaker:intact later on. People started looking at these, like,
Speaker:really handy dandy, cube shaped things, being like, you know, I bet I
Speaker:could put all those things in here. I bet I could put some files in
Speaker:here. I bet if I'm moving, I could put things, some things in here. So
Speaker:the milk crate, like, started off as solving just one little problem and
Speaker:then evolved into just its own product. And we
Speaker:really don't. I mean, I've worked at a couple restaurants where they actually got milk
Speaker:in milk crates. But for the most part, milk crates are sold on their
Speaker:own. I mean, you can go to office depot and get milk crates.
Speaker:They are a storage solution all on their own. And they've
Speaker:evolved from their very humble, milky
Speaker:beginnings. So you have that kind of baseline
Speaker:story, right? How does that have any connection to what it is that you
Speaker:do? So for me, I'm going to think, okay, cool, so it solves a problem
Speaker:in the beginning and then it evolves. Doesn't this have a nice
Speaker:correlation with picking a niche? So if you're picking a niche, you want to be
Speaker:super hyper specific in the beginning. This is the problem I solve
Speaker:for these people, and this is the outcome that happens, you
Speaker:know? Okay, people are having a hard time getting their milk delivered and
Speaker:have it be okay. The milkman is getting frustrated
Speaker:that he's dropping all these, like, glass things all over. He needs something
Speaker:to carry them in. So you create a container, but then you pay
Speaker:attention to what the market is actually doing with that container. You pay
Speaker:attention to who is actually using it. What are they using it for? You know?
Speaker:So you start off with an initial niche. You sell your product,
Speaker:you're successful, but then you look for the opportunities
Speaker:to grow. Say I were to start an online course about money
Speaker:mindset and how to become a super attractor with money and
Speaker:really understand the energetics of money and how to make a lot more of
Speaker:it. And maybe I roll it out to entrepreneurs,
Speaker:right? And it's really successful. And they see really incredible
Speaker:changes in how they deal with money. But then say, I do a
Speaker:little survey of my users and I ask them, you know, how are you actually
Speaker:using this? And a lot of them say, hey, you know, I'm actually using some
Speaker:of the learnings to teach my kids about money because I know that when I
Speaker:grew up, my parents weren't intentional about teaching me how to be with money.
Speaker:And I want something different for my kids. Me, as a business owner, I
Speaker:could absolutely take the content that I created for adults and create
Speaker:a children's version for little kids, young adults,
Speaker:teenagers, whatever. And I've taken the same product. I've
Speaker:taken the absolute same product, and I've just repurposed it.
Speaker:Instead of a milk crate to just deliver milk, it's a milk crate
Speaker:that holds files that you sell at office depot. But here's the
Speaker:thing. We wouldn't have milk crates if someone who was just like, hey, I'm
Speaker:gonna create a box with a lot of holes. No, no.
Speaker:It had to start off with a niche. It had to start off fulfilling
Speaker:or solving a very specific problem. Like, if
Speaker:someone. If someone back in the day were like, I would just like to make
Speaker:a really weird cube shaped thing that has a lot of
Speaker:random holes that, like, things will just fall out of. Not going to
Speaker:be helpful, you know, like I said, I found my thumbtacks.
Speaker:My thumbtacks had to be in a little baggy because they can't just
Speaker:roll around in this box because guess what? I'd be stepping on thumbtacks. They'd
Speaker:fall out. So that's kind of the thought process. That's one of the thought
Speaker:processes that you can absolutely
Speaker:apply to coming up with content for your business.
Speaker:And how I would turn that into a piece of content is I would probably
Speaker:start with, did you ever hear about the person who decided just
Speaker:to create a really box with a lot of holes, who made a lot of
Speaker:money because everyone wanted it for random reasons?
Speaker:No, you didn't. But do you have a milk crate in your house?
Speaker:Where did that milk crate start? It started off as a crate for milk,
Speaker:and then it evolved into just a random object that everyone
Speaker:kind of needed around, you know, in their offices, in their
Speaker:storage, whenever they move. It's really handy to have a couple of milk
Speaker:crates. It's the same in your business. You can't just
Speaker:go out and, you know, say, hey, I do x, y, and z. Here's the
Speaker:thing you have to name. Here's a specific problem.
Speaker:It solves. You have to name the niche. You have to get really
Speaker:hyper specific, because then people have a reason
Speaker:to use it. They see that. They have that problem. Oh, my God, I don't
Speaker:have a thing to carry my milk jugs in. Great. Milk crate will
Speaker:solve that problem. Oh, interesting. And then they. They get it into their life, and
Speaker:they realize oh, my gosh, this could have so many other uses for it. And
Speaker:then you talk about all the different ways, like the milk crate industry has
Speaker:expanded over time. And then you point to, you know, when you're deciding on a
Speaker:niche, it may feel like you're limiting the field. It may feel like you're
Speaker:saying no to a bunch of different opportunities. But what's actually
Speaker:happening is you are opening that first door of opportunity
Speaker:and you cannot actually get to the hallway where all those other
Speaker:opportunity doors are unless you open that first door. It's
Speaker:like in Harry Potter in the department of mysteries, where you have to go into
Speaker:that, like, weird round room that has all the doors around it. You have to
Speaker:go in to be able to get to the other doors. Except, I mean,
Speaker:hopefully it doesn't spin and hopefully there aren't death eaters chasing you anyway. So
Speaker:in a very literal sense, that's how you take an object and you make it
Speaker:into some content for your work. In a more
Speaker:metaphorical sense, there's this practice in
Speaker:co active coaching, which I'm trained in, where you do
Speaker:what's called balance. And it's this whole coaching methodology where if
Speaker:someone's really stuck in a limiting belief and they just can't get out of it,
Speaker:they can't think about what they want. Instead, they're not in touch with their feelings.
Speaker:They might be disassociating a bit. You have them think about random items
Speaker:or random places, and you have them kind of imagine what
Speaker:their problem would be like if they were there. So, for
Speaker:instance, say you're feeling really
Speaker:stuck in your friend group. You love these people. They've been
Speaker:with you for such a long time. You've been friends since elementary school, middle
Speaker:school. They've been there for every big moment. And
Speaker:yet you're starting a business and they do not get
Speaker:it. They just don't get it. You know, they work their nine to
Speaker:fives. You've worked a nine to five for a really long time, and they're just
Speaker:like, what are you doing? You're turning down security to go
Speaker:and start a business that has no guarantee of succeeding. What's this going to
Speaker:do to your life? Are you going to be able to go on vacation with
Speaker:us? The things that you start stressing about, they have no
Speaker:concept of because they're not business owners. And you're kind of
Speaker:stuck in this, like, oh, my God. Well, I'm just stuck with people who just
Speaker:don't get me. If you were to lean into this kind of balanced
Speaker:methodology, of coaching, I might say, okay, cool,
Speaker:let's go to the window and see what the window has to say.
Speaker:And you almost, like, embody the window and you think of, okay, cool. Well, if
Speaker:the window had a perspective or an opinion of what's going on here,
Speaker:what would the window have to say about this whole situation? And the window may
Speaker:be like, cool. This is just one window of your life, you know, how many
Speaker:windows do you have in a house? It's not like each window has the same
Speaker:view. It's not like each window has the same purpose.
Speaker:I don't know if you live in a house with a skylight. Skylights don't necessarily
Speaker:let in a lot of air. They let in a lot of light, though. There
Speaker:are windows that lead to, like, really dark parts of your yard. Maybe there are
Speaker:a lot of trees outside. They don't let in a lot of light, but they
Speaker:do let in a nice breeze from time to time. They do bring in cool
Speaker:air when it's needed. The window may have the perspective of cool.
Speaker:Like, this friend group is just a different window in your house
Speaker:now. It was the window that you liked to be around the most because it
Speaker:gave you what you needed. It gave you that cool air. But
Speaker:now you actually need to go to a different window. You need more light.
Speaker:You need to be able to look out and see a different perspective.
Speaker:So you don't necessarily have to, like, smash this
Speaker:window up and put a wall over it and, like, say, you're dead to me.
Speaker:I don't want to see this view anymore and end those relationships. But
Speaker:you do need new relationships. You do need to seek out a different
Speaker:perspective. You have a different need here, and that's just
Speaker:going to require you to make more friends. And it doesn't mean that you're
Speaker:never going to go and look out that original window again.
Speaker:You know, it's absolutely necessary. But so is this new window.
Speaker:When we talk about our ideal clients problems, sometimes
Speaker:talking directly about the problem can actually be a little too
Speaker:intense for them to even connect with. Coming up with some random
Speaker:ass metaphor that we can talk about in, instead of addressing their
Speaker:problems head on, can sometimes create enough distance for them to read
Speaker:it and be like, oh, my God, that makes so much sense. And then be
Speaker:like, ew, oh, my God, that makes so much sense.
Speaker:And have that kind of, like, deep realization of, oh, my God, I'm doing that
Speaker:in my life. They're so spot on. Holy.
Speaker:You know, I've been doing this to myself this whole time. I
Speaker:don't have to do this anymore. I can make a change. I don't know how
Speaker:to make this change. But here's this person who understands this problem better
Speaker:than I even understood it, and I have the problem. Maybe if they understand the
Speaker:problem better than I do, they understand the solution better than I do, and I
Speaker:should hire them. You know, when you're thinking about creating content, don't get
Speaker:hung up on it being perfect. Don't get hung up on
Speaker:sounding smart. Talk about milk crates. Talk about
Speaker:windows. Squirrel, squirrel, squirrel, to the window, to the
Speaker:wall. You know the rest of the lyrics. I'm not gonna sing
Speaker:it. Squirrel, squirrel,
Speaker:squirrel. So using
Speaker:objects is one of the most fun ways to create content.
Speaker:And you can get as random as you want. Know that the first few
Speaker:times you do this, they're going to be terrible. They're not going to be good
Speaker:pieces of content. Okay. You may want to post them, you may not. But practice
Speaker:it. The more you practice something, the better you get. So if
Speaker:you're taking just random objects that you have around your house and
Speaker:coming up with random ass metaphors for how they relate to your
Speaker:work, like, you're only going to get better at it over time,
Speaker:and you'll actually find that it's really hard to find an object that you
Speaker:can't make a metaphor out of. Moving
Speaker:on to the next example here is
Speaker:events, memories, things that have happened to you in your
Speaker:life. One of my favorite things to make content out of is
Speaker:stories of really bad first dates. A there is
Speaker:a ton of material for me to work with. I've been on a lot of
Speaker:really bad first dates.
Speaker:Unfortunately, I've been also on some really bad second
Speaker:dates and third dates. And one of my favorite things to
Speaker:do with these stories is to tell the story of the bad date and
Speaker:then make a point about a sales lesson or a
Speaker:marketing lesson. And let me give you an example here. This is one of my
Speaker:favorite stories about living in San Francisco and, like, how
Speaker:indirect the San Francisco guys are in
Speaker:asking women out. And I don't know if it's, it could also just
Speaker:be when they ask out men, but asking other people out. There is this guy,
Speaker:we're gonna call him Bert. Not his real name, although it does rhyme
Speaker:with his real name, I will give you that. And it's not dirt. So
Speaker:Burt came up to me. I worked at Equinox, which is like a high end
Speaker:fitness club, and he came up to me, and I knew him
Speaker:because I worked at the front desk at the time, and I would check him
Speaker:in. And we'd, like, make small talk. How's your day going? Blah, blah, blah. Anyway,
Speaker:comes up to me, and no lie says verbatim,
Speaker:hey, my friends and I might be going to
Speaker:Dolores park on Saturday, which Dolores park, if you're not familiar with San
Speaker:Francisco, is like the cool hangout place. You go and you picnic. People go around
Speaker:with red wagons selling pot cookies. There's food trucks all around.
Speaker:And generally you just set up for the whole day and hang out and make
Speaker:friends. Anyway, so my friends and I might be going to Dolores park on
Speaker:Saturday. Would you want to take my phone number
Speaker:and maybe text me on Friday to see if we're going
Speaker:on Saturday? And if we are, would you
Speaker:maybe want to come and bring some friends and hang out? And
Speaker:I think you can guess what my answer was. My answer was no. That sounds
Speaker:terrible. And the sales point here is, you know, he
Speaker:didn't seem at all excited about hanging out with me.
Speaker:And also, he made it so much work for me
Speaker:to have this go through, right? So it's like, do
Speaker:you actually want to hang out with me? One, two. That's a
Speaker:lot of work on my end. He basically lobbed the whole hot potato of
Speaker:vulnerability over to my side because he basically said, if you want to invite
Speaker:yourself to hang out with me, you can. So he wasn't obvious that
Speaker:he wanted to hang out with me in sales. Like, if
Speaker:someone is trying to sell you something, but they don't seem like they want to
Speaker:even talk to you, you're not going to buy from them. If they're not
Speaker:excited, like, oh, my God, like, this is the best thing for you. I'd be
Speaker:so excited to work with you on this or to help you get this
Speaker:thing, because I think it would be great for you. You're going to be lukewarm
Speaker:on it. Also, don't make it hard for people to give you their
Speaker:money. Don't make them jump through hoops. Don't make them, like, play the guessing
Speaker:game and figure out, like, well, what's the next step and what do I do
Speaker:here? And what do I do there? Just say, hey, listen, here's how you buy.
Speaker:Here's exactly how you buy. Burt was cute. Bert was
Speaker:nice. Bert had a lot going on for him. If he had just come up
Speaker:to me and been like, hey, my friends and I are thinking of going to
Speaker:Loris park this weekend. I'd love for you to come. Would you want to come
Speaker:with us? And can I take your number? Cause if the weather's we're not gonna
Speaker:do it, but if it's great, then, you know, let's go and hang out.
Speaker:I absolutely would have said yes. I'm sure there are dating stories
Speaker:that you have that you could turn into a metaphor for
Speaker:whatever it is that you do. Right. Because at
Speaker:the heart of it, we're humans working with other humans. Human
Speaker:interactions are not very unique. There are a lot of
Speaker:similarities. Another example I like to use, it's kind of a made up one,
Speaker:especially if a client is coming to me, and they're like, oh, my God. Everyone
Speaker:wants to ask me for free advice, and I feel bad, so I just give
Speaker:them the free advice. You know, my answer is, okay, cool. Like, I want you
Speaker:to imagine that you're a doctor and you're at a party, and you've had
Speaker:a couple glasses of wine, and, you know, you're there with a date, and you're
Speaker:having a really good time, and then this guy tom comes up to you, and
Speaker:he's like, oh, you're a doctor. Okay, cool. I have this rash on my upper
Speaker:thigh. Can I show you? And then they just drop their pants right there
Speaker:in front of you, and they're like, check this out. A doctor with boundaries is,
Speaker:like, gonna get down on their knees and be, like, looking at this rash and,
Speaker:you know, give them their two cent and basically treat them right there in the
Speaker:party. A doctor with good boundaries is going to be like, cool.
Speaker:Please put your pants back up. You know, would be more
Speaker:than happy to consult on this. Here's my card. Call my office
Speaker:and set up an appointment with my receptionist, and we can
Speaker:absolutely look at that later this week. But right now, I'm having a
Speaker:good time, and I don't want to be looking at your upper thigh at this
Speaker:party. It's not that kind of party. Even if it is that kind of party,
Speaker:it's not like that kind of party. You know, as a new business owner, if
Speaker:someone wants to pick your brain, you can say, oh, it sounds like you could
Speaker:really use my services. So why don't we do this? Why don't we set up
Speaker:a strategy call, and we can talk through what you're struggling with, and if
Speaker:it's a fit, we can talk about what it looks like to work together. You
Speaker:know, that's a very clean boundary, and it doesn't make you a bad person for
Speaker:setting it. And to those of you who would ask a doctor at a
Speaker:party to, like, check out whatever to give you their
Speaker:feedback, don't do that. It's weird. Keep your pants
Speaker:on. Okay, so we've covered objects, we've covered
Speaker:events. Next I want to talk about. I mean, obviously, your
Speaker:ideal clients. Oh, what am I going to say next? Well, you'll have to keep
Speaker:listening to find out. But first. Squirrel, squirrel, squirrel,
Speaker:squirrel.
Speaker:So we've covered objects, we've covered events. Next
Speaker:I want to talk about. I mean, obviously, your ideal clients. This is
Speaker:something that I train all of my clients on how to do. This is
Speaker:essentially empathetic marketing. One of the fears that most business
Speaker:owners have is around, like, going out into the world
Speaker:and, like, bragging about how great they are. I don't want to seem full of
Speaker:myself. I don't want to seem like a narcissist, which, by the way,
Speaker:narcissists don't worry about being narcissists. If someone has narcissistic
Speaker:personality disorder, they don't give a damn. So the fact that you're worried
Speaker:about coming across as a narcissist or being a narcissist means that you're
Speaker:not one. Congratulations. And it comes from this deep seated
Speaker:place of needing to prove ourselves, needing to prove that we're qualified,
Speaker:needing to prove that we're good enough, needing to prove that we can
Speaker:justify charging for our expertise.
Speaker:And that's honestly where most people fail. They go onto social
Speaker:media, and they create content that's designed to impress people,
Speaker:to show off how smart you are. Your job as a
Speaker:content creator, creating social media content to market your
Speaker:work, is not to come across as smart. It's to make
Speaker:other people feel smart. People who feel like you
Speaker:value them and you think that they're intelligent are
Speaker:far more likely to book a sales call with you than people who feel
Speaker:talked down to. So when you're creating content around your ideal client,
Speaker:you don't have to show off all the things you know, you have to
Speaker:highlight what they're thinking right now. You have to
Speaker:empathize with where they are in this moment, you know? So if you're a
Speaker:dating coach, one of the ways you can do this is putting quotation marks
Speaker:the sentence, I'm just so tired of the dating apps, right?
Speaker:Because what single person out there isn't? And then you go
Speaker:into all the feelings that come up when they look at these dating apps and
Speaker:when they're swiping through people and when they're doing this same exact, like,
Speaker:small talk, little conversation every single time with all
Speaker:these people that they match with. Hi, how are you? Oh, I'm
Speaker:good. How are you? Oh, good. What are you looking for here? Oh my
Speaker:God. Kill me. It's so boring. And then you go
Speaker:into like the beliefs that they have around, like, well, this is the only
Speaker:way to meet people these days. If they just don't suck it up and
Speaker:put up with it and get on there and jump through these hoops, they're
Speaker:just going to die alone. They're going to be alone forever and they're not going
Speaker:to find their person and it's going to be really sad and depressing. You're not
Speaker:being a doomsday person. This is stuff that's already going on in their head. These
Speaker:are the beliefs that they have. These are the thoughts that are running through their
Speaker:head. These are the things that they're being told by their parents
Speaker:and their well intentioned loved ones who don't understand the new
Speaker:dating environment that we live in today. And instead of banging on
Speaker:about how great you are at fixing this, you can just say, hey, listen, like,
Speaker:this is one way of approaching dating, but if you're ready for another
Speaker:way, that's what I help my clients figure out. And if
Speaker:you're ready to completely change the game in your dating
Speaker:life, then book a call with me. You're not telling them how you
Speaker:solve their problems. You're not promising any specific kind of outcome.
Speaker:You're simply saying, hey, this is what's going on for you right now.
Speaker:And this doesn't have to be the truth. If you're ready for a different truth,
Speaker:then come and see me. For the person who's reading that,
Speaker:who needs to read that, who needs to work with you, they're going to read
Speaker:it and be like, oh my God, how does this person know me? How do
Speaker:they understand all the stuff about me? And over time, as they
Speaker:come into contact with your content more and more, you're going to build so much
Speaker:trust with them that by the time they realize they need to book a call
Speaker:with you, they're going to get on that call ready to buy from you. The
Speaker:beautiful part about this, when you're focusing on your ideal clients and you're doing empathetic
Speaker:marketing, which, by the way, I train all of my clients on in the BYOB
Speaker:programs and my one on one work is you're
Speaker:not trying to sell them that the solution you have is the
Speaker:right one. In that whole post that I just talked through,
Speaker:I didn't once talk through, well, here's my program. Here are the
Speaker:different stages of what I do. Here's why this is important. Here's
Speaker:why this is going to change your life.
Speaker:When you focus on yourself and you focus on your own framework,
Speaker:whatever it is that you have designed. Yeah, sure, you're going to get
Speaker:clients, but first, before you get the client,
Speaker:you're going to have to educate them and convince them that what you have
Speaker:is worth their time, and not just worth their time, worth their
Speaker:money, versus when you're focusing on them and saying, here's
Speaker:where you are right now and you want something different. I help people get something
Speaker:different. You can charge more, and the sales cycle is a
Speaker:lot shorter because you don't have to educate them. You don't have to
Speaker:convince them of anything. They're already living it. They're already fed up with
Speaker:it. The last bit, when we think about coming up with content, you know,
Speaker:what's the Maya Angela quote like? People will never remember what you said. They will
Speaker:always remember how you made them feel. When you're creating content, you can just lean
Speaker:into the feelings. You know, when I'm sharing a personal post, I am
Speaker:not saying, oh, my God. Well, I got up on stage and I was really
Speaker:nervous and this and that and the other thing. I'll start describing the bodily
Speaker:sensations. Let me talk you through what this means. Instead of saying I was
Speaker:nervous, I might say I avoided shaking that person's
Speaker:hand because I could feel how sweaty my palms were and hoping
Speaker:no one would notice, I actually put my hands in my pockets, trying to, like,
Speaker:dry my hands on the lining of the pockets. Try not to look weird.
Speaker:And as I heard my name and I walked up the steps, I could feel
Speaker:my heart beating through my chest. And I was like, oh, my God, like, I'm
Speaker:gonna be next to a microphone. And you know what? If the
Speaker:audience can hear my heart beating, it's going so loud. And then as you
Speaker:walk into the spotlight and you look out at all the people, you're like, oh,
Speaker:my God, I really have to be. In both cases, I'm talking about a
Speaker:fear of public speaking and a fear of being on stage in front of a
Speaker:bunch of people. But which one is going to
Speaker:make you actually feel it? Me saying, oh, well, I was nervous to speak in
Speaker:front of a bunch of people or me describing all the bodily sensations
Speaker:that come up from being nervous. We all know
Speaker:that sinking feeling you have in your stomach when the person
Speaker:you're dating says, you know, we need to talk, you know what's coming.
Speaker:You know that it's not gonna be a good conversation, especially if you like them
Speaker:and you don't want to have that conversation. Maybe
Speaker:you've been hoping that they would bring this up because you didn't wanna be
Speaker:the one to break up with them. At that point, you're gonna have that like
Speaker:jittery kind of like feeling in your chest. It's like, oh, thank God,
Speaker:you know, I hope they break up with me. There's a sensation that I
Speaker:have when I'm waiting for someone to get to my house. Maybe I have friends
Speaker:visiting from out of town who I haven't seen in a long time, and I
Speaker:cannot for the life of me sit down and settle. I sit down for a
Speaker:second and then I hop up and I look out the window, and then I
Speaker:go and I sit down again, maybe turn the tv on, and then I hear
Speaker:a little noise and I'm jumping up and I'm like looking out the window again.
Speaker:And it's just like there's this buzzing in my body because I'm
Speaker:just so excited. I'm so in tune to all the sounds outside my
Speaker:house because any sound could be
Speaker:these people who I love and care about, who are about to come and visit,
Speaker:talking about those moments of, oh, well, I'll just tidy up the kitchen a little
Speaker:bit more, but then you hear a little noise and then you go and look
Speaker:out the window again. Talking about that versus, oh, I was so
Speaker:excited for them to come. I was so excited to see them
Speaker:is going to get someone in their feelings because everyone knows that sensation. And
Speaker:when we talk about a sensation, much like if I were to say, imagine sucking
Speaker:on a lemon right now, chances are you started salivating. Your
Speaker:brain can't tell the difference between thinking about sucking on a lemon that has a
Speaker:lot of acidity and actually sucking on a lemon that has a lot of
Speaker:acidity. When you make your audience feel something,
Speaker:it's far more powerful than telling them. One of
Speaker:the most common bits of feedback that editors and
Speaker:copywriters will give on other people's writing is, don't tell me you are
Speaker:nervous or excited or happy or sad. Show me.
Speaker:As I talk through this, I want to just remind everyone that if you have
Speaker:ADHD, you're going to have a far easier time coming up with content in
Speaker:this way. There are actual creativity courses that people
Speaker:take that teach people to daydream, to just get hyper
Speaker:focused on one thing to do free association,
Speaker:all things that ADHD brains do naturally. Where you're going
Speaker:to get in your own way is overthinking it. Where you're going to get in
Speaker:your own way is trying to make it seem smart. And where you're going to
Speaker:get in your way the most is trying to be perfect at it right
Speaker:away. As with any skill, to get better,
Speaker:you must practice. So remember, you're not
Speaker:trying to say a gazillion new things every single day. You're trying to say the
Speaker:same thing in a gazillion new ways. And you will get better
Speaker:at this over time.
Speaker:The best scene in cinematograph
Speaker:in movie history I can't say that word. I don't know why.
Speaker:The best scene in movie history is a scene in the proposal with Betty
Speaker:White and she's out chanting in the woods and then Sandra Bullock comes out and
Speaker:she doesn't know any chance. So she starts singing that song
Speaker:and the character Betty White plays, she's like really into it. And then she
Speaker:starts listening to the lyrics and she's oh God, what's she talking about?
Speaker:Most underrated rom.com out there. Anyway,
Speaker:lovely squirrel,
Speaker:squirrel, squirrel, squirrel.
