Stranger Things We Think Are Causing Problems In Our Business
Strange Business Misconceptions and Finding the True Problems!
In this episode I'm channelling all my friends from the Upside Down in Hawkins, Indiana, for this "Stranger Things" themed episode. Why? Because I'm asking you, what are some of the unseen obstacles and 'stranger things' ADHD entrepreneurs perceive as business roadblocks?
My podcast producer Neal will now be known as Steve and we'll shed light on the complexities behind seemingly benign business actions and how they might actually be the culprits holding your business back.
You know, like unintentionally telling would-be clients that you don't wanna work with them! Doh! That's some Dustin-level ooops right there.
We dive deep into why a squeaky-clean approach in entrepreneurship may be counterintuitive, exploring decisions that might repel rather than attract potential business.
After we've spent a half hour soaking in all the wisdom to be gleaned from time with Hopper, Eleven, Joyce and their friends, you'll hopefully walk away with newfound clarity in pinpointing the genuine challenges your business may actually face.
And if not, there's always the opportunity to book a free generate income strategy call with me.
Here's the link - https://weeniecast.com/strategycall
*Timestamped Summary:*
[00:02:30] I discuss the significance of authenticity in client interactions and highlight Joyce's struggle.
[00:08:15] I recount Steve's battle with clarity and the challenges he faces with potential podcast clients.
[00:14:35] I share thoughts on Steve's business strategy and how sending clients away might be a mistake.
[00:21:50] I talk about 'Hopper' and the error of jumping across social media platforms.
[00:29:10] I reveal a client story about 'eleven' and the LinkedIn strategy trap.
[00:33:45] I encourage listeners to book a call with me to work through their own business issues.
[00:38:00] I ponder sales call objections and the meaning behind a hard "no."
[00:43:20] I voice the importance of external perspectives when solving business problems.
[00:49:55] I delve into the quirky evolution of 'tip for tat' and its linguistic intrigue.
Mentioned in this episode:
Katie's May Birthday challenge
Clients can't hire you if they don't know you exist... Which is why it's SO important to post content to Social Media. Consistently. But that's easier said than done... To learn how to post consistently, you have to DO consistently. Which is why I've created the 31 Day Challenge- to hold your feet to the fire so you can create content, post, and finally attract your ideal clients to you, rather than chase them down...
Transcript
Squirrel, squirrel, squirrel. In this episode, we're going to talk about the
Speaker:stranger things we think are causing the problems in our business,
Speaker:but that may not actually be the case. Hi, I'm
Speaker:Katie McManus, business strategist and money mindset coach, and welcome to the Weenie
Speaker:cast Squirrel. One of
Speaker:my favorite reviews I've ever gotten from someone who worked with me was
Speaker:actually something that she hated about me and learned how to deal
Speaker:with during our work together. And it was this that when she came to a
Speaker:call with me and said, here's my problem,
Speaker:I would jump ahead to something else that she didn't see was the problem.
Speaker:But after about 5 minutes, I'd bring it back to her problem and
Speaker:she'd understand that I had bypassed what she thought was the problem because it wasn't
Speaker:actually the problem and figured out the seven other
Speaker:things that are actually causing the issue and helped her see a
Speaker:way to solve it. And the reason this is one of my favorite reviews is
Speaker:because I didn't realize I was doing it. Now, I didn't stop doing
Speaker:it because it's one of the most valuable things about working
Speaker:with me. And I can say that because my clients have told me that when
Speaker:they come to me with what they think is the problem, I
Speaker:don't waste time on a problem that isn't actually a
Speaker:problem. And because I do what I do, I understand on
Speaker:a deeper level what's actually the problem. I ask you,
Speaker:the listener, wherever you are in the world, think about
Speaker:your business. Think about the problem as you see it.
Speaker:And if you're somewhere where it's safe to do so, just write it down, put
Speaker:it in your phone, write down what that problem is. And if
Speaker:you can think of three different reasons why that problem might be coming
Speaker:up, I want you to jot those down as well. Now, I bet you
Speaker:it's all bullshit. I bet you the
Speaker:problem as you see it and the reasons it's happening aren't actually your
Speaker:biggest problem. There's probably something that is deeper
Speaker:or in another sphere of your business that is
Speaker:up right now. And I don't want you to feel like you're a
Speaker:failure for not being able to identify what your problem is.
Speaker:There's a reason why business coaches exist, because
Speaker:honestly, I can't see my own problems myself.
Speaker:I need outside eyes to take a look at what it is I'm
Speaker:building and poke holes in it. Even though I do this every day.
Speaker:You can be an expert at what you do. It's really hard to apply that
Speaker:expertise to yourself. There's a reason why doctors
Speaker:need their own primary care doctors. I don't see a whole
Speaker:lot of gynecologists doing their own pap and pelvic exams. Ow. It's just
Speaker:not going to work unless you're really flexible.
Speaker:It's going to be really inconvenient to try to do that on your own. Do
Speaker:you see a lot of proctologists giving themselves a prostate exam?
Speaker:I don't think so. Not how it works. They need someone else
Speaker:to do that. Thankfully, what I do is not as
Speaker:invasive. Clothes stay on for my sessions. It's amazing.
Speaker:I'm pro clothes on all the things. No speculums, no
Speaker:stirrups, no bending over. Unless, like, going
Speaker:into a yoga pose helps you ground. Then you can bend over during our session.
Speaker:But anyway, I digress. Just because you're the expert
Speaker:of your business doesn't mean you have to be the expert of all parts of
Speaker:your business. It doesn't mean that there's something wrong with you. It doesn't mean you're
Speaker:being a bad business owner. It doesn't mean that you're lost and you're going to
Speaker:fail. It just means that you're a human
Speaker:who's too close to what it is that you're building. So I want
Speaker:to go through some examples of how this shows up with my
Speaker:clients, how this can really bite them in the butt if they don't have someone
Speaker:who can point out what the problem actually is. And for the
Speaker:sake of privacy, all these names have been changed.
Speaker:I'm not calling out any of my clients and identifying them,
Speaker:saying they really suck at this and this thing is happening that wouldn't
Speaker:be kind or ethical. And to make this fun,
Speaker:while I rename them, we're going to go with names from the show stranger
Speaker:things, which was a little scary for me last season. I'm not going to lie,
Speaker:I'm pretty angry that my friends weren't all taken care of. And yes, I
Speaker:do consider characters in shows my friends. If I spend enough time with you,
Speaker:you just don't have the choice. Even if you're fictional.
Speaker:Like, this just makes me so happy. Let's dive
Speaker:in, shall we?
Speaker:First and foremost was my client, Joyce. Yes,
Speaker:Joyce with the Christmas lights. Joyce and I had been working together for just
Speaker:over a year when she came to one of our sessions and she was really,
Speaker:really upset. She'd had a string of sales calls that she
Speaker:was pretty sure they were her ideal client. And when she
Speaker:got to the yes no call, which is something I train on in my programs.
Speaker:They were a no. And she couldn't figure out why, because when
Speaker:they filled out the intake form, they had all the problems of her
Speaker:ideal clients. When she got on the phone with them, they had
Speaker:all the issues and all the goals that her ideal clients
Speaker:typically have. But for some reason, after they'd thought
Speaker:about it for a bit, it was just a flat no. And so when she
Speaker:came to this call, she was pretty upset. And in her mind, she thought that
Speaker:the problem was that she needs to be better at handling
Speaker:objections on that yes no call. And if you're not familiar with that term,
Speaker:when you handle an objection in a sales process, it's like someone
Speaker:says, oh, well, that's really expensive. And instead of agreeing with them,
Speaker:yeah, it's really expensive, you help them see the
Speaker:logic of why it's not actually that expensive. Like, it
Speaker:might be expensive, but the alternative of not doing this thing is
Speaker:going to be more expensive in the long run. And I'll
Speaker:be honest, the scale of selling that I train on,
Speaker:yes, there are going to be some objections, but you're not really fighting with people.
Speaker:You're not trying to convince them that this is the right thing. So
Speaker:it's not often that my clients have to do
Speaker:objection handling, because the way I train, you're
Speaker:perfectly set up to determine if this is the perfect client for you or
Speaker:not in the first 20 minutes of that call. So as I'm talking
Speaker:through this, don't think, oh, God, I'm going to have to convince people to hire
Speaker:me. That sounds miserable. You don't. You genuinely don't, but it is
Speaker:helpful to kind of know what your typical objections are going to be
Speaker:and how you answer those questions. Joyce comes to this call.
Speaker:She's really upset. She was really, really excited to work with some of these people.
Speaker:And in that yes no call, it was a no. And she was convinced
Speaker:there was something that she could have said in the yes no call to
Speaker:change their minds. And so she was really determined
Speaker:to go through all the reasons that they gave that they didn't want to do
Speaker:it and how she could have rebutted them. And I said no, because
Speaker:that wasn't the problem. Typically, when you get to the point where an ideal
Speaker:client is saying absolutely no on a yes no call, it's a, they've
Speaker:made their decision, they're not going to be changing their minds. That yes no call
Speaker:is a yes no call. If they have more questions, that will
Speaker:help them make a decision from there. If they're still an unknown. If
Speaker:they're still in the deciding phase of everything, then yes. You can answer questions in
Speaker:a way that moves them closer to yes than to no. But
Speaker:generally, if they have decided no, there's no coming
Speaker:back. It's kind of like falling off a cliff and holding
Speaker:on to dear life, to part of the rocks, like in Princess Bride,
Speaker:but not having a rope thrown down. It's really hard to climb
Speaker:up to the top and haul yourself over the edge. It's not impossible, but it's
Speaker:unlikely. I'm glad that he survived in Princess Bride because that's a good movie.
Speaker:And it wouldn't have been the same if he just died then. So it's funny.
Speaker:Side story. So when I was in high school, there was this
Speaker:boy in my friend group who was obsessed with that movie. It was his favorite
Speaker:movie from childhood, and I'd never seen it. And he gifted it to me for
Speaker:my birthday. And it was the first time
Speaker:someone did a test with me to see
Speaker:if I liked their movie, which I think is the weirdest thing that we
Speaker:do. If we have a movie that we love and we're dating someone,
Speaker:we make them watch it. We watch them as they watch it to
Speaker:make sure that they laugh in the right places, that they get it. If you
Speaker:do this to people, can you stop? Just stop.
Speaker:It's awkward. I mean, yeah, watching a movie is fun, but it's
Speaker:awkward when you know you're being tested on how you're reacting to the movie.
Speaker:It's very hard to get into the movie. You're actually ruining their experience.
Speaker:And if it's really a deal breaker for you, then just ask people if they've
Speaker:seen it and if they like it anyway. Moving on. So,
Speaker:Joyce, it was clear that something was going wrong in the
Speaker:initial sales call, because if a person who she thought was
Speaker:an ideal client was that dissonant with her
Speaker:offer that they were a flat no when they got to the yes no call,
Speaker:there was something going on from the very beginning. So what I insisted that we
Speaker:do, instead of going into objections, instead of talking through
Speaker:how she can convince them in the yes no call to be her client, I
Speaker:insisted that we do a role play. If you've ever been in sales, if you
Speaker:do role play, like, you know, is the most awkward thing in the world, it
Speaker:is not fun. It is cringeworthy. You're pretending
Speaker:to sell your stuff to someone who's pretending to be your ideal client. It's a
Speaker:very artificial thing, but it's very helpful. So we start the
Speaker:sales call, and Joyce starts going through the holistic
Speaker:selling manner, at least the way she's kind of recreated it for
Speaker:herself. And I remember very
Speaker:distinctly at the end of our role play call
Speaker:where we pretended to hang up. I remember just thinking,
Speaker:where the did Joyce go? She
Speaker:disappeared. What I got was Joyce pretending to
Speaker:be an HR professional, like Joyce being the lady at a
Speaker:call center who's going to process your return for the jeans that you
Speaker:ordered. And Joyce, if you're listening, you know who you are, and I love you,
Speaker:and I'm so happy we had this conversation. And my feedback for her,
Speaker:very cleanly was, where the did you go? Because I wasn't on
Speaker:a call with Joyce. I was on a call with someone who doesn't even
Speaker:exist. And to give you an idea of Joyce,
Speaker:like, Joyce is a prolific writer. She
Speaker:writes just the way she know you can read
Speaker:her content on social media and feel like you know
Speaker:her, feel like you are best buds with her, and
Speaker:you understand kind of what's going on in her life, what she values, what drives
Speaker:her nuts. So when you get on a call with someone like Joyce, who's such
Speaker:a strong writer that they can portray themselves in the written
Speaker:word and they're not there, or they're pretending to be someone
Speaker:else, it's jolting. It undercuts all the know.
Speaker:This is one of the reasons why I advise people when they're first starting out.
Speaker:Don't hire a copywriter. Don't hire someone to write your
Speaker:content for you. Because even
Speaker:squirrel, squirrel. Oh, Joyce is actually texting me now.
Speaker:Oh. It's a picture of her dog taking a little
Speaker:snooze. I love my clients anyway. Squirrel. Squirrel.
Speaker:Squirrel. But one of the reasons why I advise my clients when they're first starting
Speaker:out, instead of hiring a copywriter or someone to write their content for
Speaker:them, write it yourself. Even if English is your second language,
Speaker:even if you're not good, even if there can
Speaker:be all the reasons in the world why you shouldn't write your own content. Here's
Speaker:the thing. If you're bad, writing content and putting it out there
Speaker:will make you get better. If English is your second language, guess
Speaker:what? Writing content and putting it out there will help you learn
Speaker:English better. If you're a chicken and you're just afraid of putting your
Speaker:written word out there, guess what? Doing it over and over and over
Speaker:again will show your nervous system that you're not going to die and
Speaker:you'll stop being afraid of it. But the most important thing here is
Speaker:that even if you're a bad writer, you're probably writing in
Speaker:your voice. There's probably phrases you're putting in
Speaker:your post that you say out loud. And when someone
Speaker:books a call with you to learn about working with you,
Speaker:subconsciously they will notice this. Subconsciously
Speaker:there will be resonance between the stuff they've read that you've put out there
Speaker:and the words that are coming out of your face hole while you're on the
Speaker:phone with them. So what was happening for Joyce was she
Speaker:was writing in her beautiful, eloquent voice on social
Speaker:media, but when people got on the call, she was pretending to be someone
Speaker:else. She was like putting on this air of
Speaker:professionalism. And the reason she was doing it is because she was nervous. It's
Speaker:scary to sell your services. It can feel good to kind of like
Speaker:put on a Persona to get through the call,
Speaker:but you have to understand that they may not realize why they don't
Speaker:trust you, but it sows a ton of distrust
Speaker:because where did my friend Joyce go? Where did the lady who wrote
Speaker:all those prolific, beautiful things that really spoke to my soul and
Speaker:all the problems I'm experiencing at work, where did she go? I wanted
Speaker:to talk to her on the phone and I might be misremembering this, so
Speaker:don't quote me on this. When we hung up, she had two sales calls that
Speaker:were on the calendar for the following week and one of them closed. One of
Speaker:them said yes. The point is that once she realized that she
Speaker:wasn't being herself and she just made that small change
Speaker:and took off this Persona, it made a
Speaker:world of difference. Now, the next example, I've renamed Steve,
Speaker:but I will out his real identity.
Speaker:So
Speaker:the next person I want to talk about and the problem that they think that
Speaker:they have, I've renamed this person because I'm excited about the stranger
Speaker:things theme. But to be real, it's Neal. He's my
Speaker:producer. It's something that I've talked to him about before and he's very comfortable with
Speaker:me sharing. So don't think, like, I'm just throwing him under the bus and he's
Speaker:awkwardly having to put this episode together. Be like, oh, my God, I can't believe
Speaker:Katie told everyone about this. She's so mean. He gave
Speaker:me permission. He gave me permission to out him. So thank you, Neal. Who I'm
Speaker:going to call Steve for the rest of this episode Steve from
Speaker:Stranger Things. Anyway, do you like that intro? I really
Speaker:did. Thank you. So, Steve,
Speaker:when he's on a sales call with someone who wants to start a
Speaker:podcast and they're looking to hire him to help them get it up
Speaker:and running, one of his biggest fears is that they don't have
Speaker:a clear enough idea of what the podcast is going to be around
Speaker:who it's for. A podcast that's successful,
Speaker:there are a couple of different kinds of success when it comes to a podcast.
Speaker:You can have a podcast that has massive appeal
Speaker:and millions of people listen to it, and you're basically
Speaker:monetizing it by getting people to buy ads and to sponsor it.
Speaker:And maybe you're selling a book on the back end, but really, it's
Speaker:about getting a really high listenership. Or you could have something
Speaker:more niche. But if you have something more niche, like, what is it that you're
Speaker:leading them to? So, for instance, if you listen to my
Speaker:podcast, you'll notice I often talk about my programs.
Speaker:I refer to my programs. I refer to working with me one on one. There's
Speaker:a reason for that. Because if you are my
Speaker:ideal listener, chances are you're also my ideal client.
Speaker:And at some point you may realize, hey, I could use some
Speaker:help. If you're hearing my episode where I'm lightly
Speaker:referring to my programs, you may have that seed planted in your
Speaker:mind of, oh, Katie has a program. If I want help with this,
Speaker:I should reach out to her first because I have established trust
Speaker:with her. I've listened to her podcast for x amount of months.
Speaker:I like the way she explains things, and maybe she's not even the right coach
Speaker:for me, but maybe she knows someone who could fit me
Speaker:better where I am. Sometimes some of you book with me, even though you
Speaker:make jewelry or you want to start a restaurant. Two things that I am not
Speaker:interested in coaching on. I can if you want to take it from
Speaker:an ADHD angle, and you don't need me to advise on the business
Speaker:model. But it is a sign of success for me
Speaker:to get those calls booked on my calendar, because it means that
Speaker:I was your first choice. So when Neil. I'm sorry.
Speaker:Damn it. I.
Speaker:He wants to make sure that they have a very clear idea of who
Speaker:their audience is. And so what he has done up
Speaker:until now, until I just told him how he's going to fix it, what he's
Speaker:done up until now is when he gets to the end of the call, he
Speaker:says, okay, great, I want you to go away, and I want you to think
Speaker:about this. And let me tell you, when he did that to me, I basically
Speaker:told him, shut up and take my money. I decided to hire you a year
Speaker:ago. Like, I've already thought about it. Just where do I input my
Speaker:credit card information? And we have a mutual friend who had also
Speaker:booked a sales call with Steve. And she walked away
Speaker:from the call after Steve told her to go away and think about it, thinking
Speaker:that Steve didn't want to work with her, thinking that he didn't believe
Speaker:in her podcast. And the beautiful thing about
Speaker:this particular scenario is it comes from such a place of integrity,
Speaker:right? Because Steve doesn't want to take someone's money to start a podcast
Speaker:that he doesn't think will be successful. But he's also
Speaker:shooting himself in the foot, right? Because he's sending these people away
Speaker:and they think that he doesn't want to work with them. So they're either going
Speaker:to start a podcast with someone else, or they're not going to start the
Speaker:podcast at all, or they may also start it on
Speaker:their own and not be as successful. None of those are good for
Speaker:Steve. So what I literally just told him is
Speaker:when he gets to that point in a sales conversation where he thinks that
Speaker:their idea needs to be fleshed out a little bit more, instead of telling people
Speaker:to go and think about it, there is an interim offer.
Speaker:There's a new thing that he does where he books in a half
Speaker:day idea session or a planning session, charges something like
Speaker:500 pounds for it, and goes through
Speaker:exactly all the steps and all the questions that this person needs
Speaker:to be able to answer to have a really strong
Speaker:proposal for a podcast, all stuff that he wants them to do on
Speaker:their own anyway, but they're probably not going to do because they don't know what
Speaker:they don't know. And honestly, it's stuff that he's going to have
Speaker:to do with them anyway when they sign up, because he's going to have
Speaker:to know all this information before they can launch.
Speaker:There's no point where this is a wasted exercise, but they're far
Speaker:more likely at the end of that to be like, oh, cool. Now I'm
Speaker:so crystal clear on what I want this to be, so crystal clear on
Speaker:the voice I want it to have. I know exactly who it's speaking to and
Speaker:where I'm trying to lead them. Now, I'm ready to get started with you.
Speaker:And if they decide at the end of the session that they don't want to
Speaker:hire Neal, I'm sorry if they don't want to hire Steve. I promise
Speaker:I'm going to be better with this. With the other ones where I'm more serious
Speaker:about changing their names, it's because I'm looking at you like, your face
Speaker:is just right there and I'm talking about you, and it's weird. And then I'm
Speaker:calling you by a different name. Like, why do I think this is a good
Speaker:idea? I don't know. Anyway, shall I leave you to it and come
Speaker:back
Speaker:later?Worst
Speaker:case scenario, they decide that they don't want to work with Steve.
Speaker:He hasn't completely lost any business. He provided a
Speaker:service that helped them get to where they needed to be, and he made
Speaker:some money from it. It's a win win for everyone.
Speaker:So often the solution to the problem you have
Speaker:is sometimes a completely different solution, and it's hard to see
Speaker:that on your own. Sometimes it helps to have another set of eyes
Speaker:in your business, to be able to point these things out
Speaker:and come up with ideas that you can run with. And I'm just saying, I
Speaker:would not be opposed to, like, a 10% kickback on those
Speaker:sessions. Steve, no worries. Email me your
Speaker:venmo. Or I could just send you another water container.
Speaker:I do want, like, a light blue one. That would be nice. They can match
Speaker:different outfits.
Speaker:The next problem, that's not actually a problem. We're going to
Speaker:refer to this person as Hopper. And Hopper is actually an
Speaker:amalgamation of a bunch of different clients that I've had. The
Speaker:problem that Hopper has in his business is he
Speaker:is doing all the things that he's supposed to be doing.
Speaker:He's interviewing his ideal clients. He's designed an
Speaker:offer that he can actually make money from. He's showing up on
Speaker:social media, and Hopper's frustrated because he's not getting
Speaker:clients from social media. Now. Hopper tends to
Speaker:think, oh, well, this social media platform sucks. I should move to another
Speaker:one. And then when he moves to another one, he gives it a couple of
Speaker:months, and then he's like, oh, well, this social media platform sucks. I should move
Speaker:to another one. So Hopper tends to think, okay, well, it's a social
Speaker:media platform. There's just, like, my ideal clients aren't here. The
Speaker:algorithm sucks. It's punishing me for weird things I
Speaker:don't get. Like, the problem is outside of my sphere. It's
Speaker:outside of my control. So what I'm going to do is I'm just going to
Speaker:keep changing social media platforms. Don't be
Speaker:like Hopper. And actually, it works out perfectly because Hopper's
Speaker:hopping from platform to platform. Get it? But I'll be here all
Speaker:night, folks. That wasn't even planned
Speaker:anyway. The thing that Hopper doesn't want to hear is that it's not the social
Speaker:media platform, it's his content.
Speaker:It's him. There's no shame in being bad at writing
Speaker:for the first couple of months of creating content. There's no
Speaker:shame in having a learning curve of writing
Speaker:sales copy. People spend years learning how to do that.
Speaker:One of the things that my one on one clients really appreciate about it working
Speaker:with me is that as they're learning to do this, they can send me
Speaker:absolutely anything that they write and I will edit it and mark it up for
Speaker:them. And in early days there are portions that I will actually rewrite for them
Speaker:so they can see how their idea can be translated
Speaker:into a sales post that will attract clients. If you don't
Speaker:have that kind of feedback, if you don't have that kind of guidance
Speaker:and you're trying to do it on your own, the thing that's going to help
Speaker:you get better is just by doing it for longer, being
Speaker:consistent, posting every day, seeing which posts get more
Speaker:engagement, seeing which posts actually attract your ideal clients,
Speaker:recreating that model over and over and over and over
Speaker:again. No one likes to be told that their
Speaker:content sucks, but it's actually one of the best
Speaker:pieces of feedback you can get. Because guess what? If you're creating the
Speaker:content and it sucks, you can make changes
Speaker:to make it suck less. You can work on it and
Speaker:improve your writing so that it actually starts getting better and
Speaker:starts being more effective. Now, hoppers
Speaker:are quintessential ADHD, right? We want results
Speaker:now. We don't like waiting for results. We want to be
Speaker:able to post one post and get five clients out of it and get
Speaker:that dopamine hit and have three of those people sign up and then be
Speaker:rolling in money and then be able to go out and buy a bunch of
Speaker:things on impulse because it gives us more dopamine, and then be able to post
Speaker:something tomorrow and get five more clients out of it. It's not how it
Speaker:works. What I tend to tell my hopper clients is
Speaker:that social media is not a gumball machine. You don't put one quarter
Speaker:in and get one gumball out. It's like a
Speaker:real warped gumball machine where you have to sit there with a whole bucket full
Speaker:of quarters and just keep feeding the machine and feed
Speaker:the machine. You could put 47 different
Speaker:quarters in this machine and then one gumball comes out and
Speaker:then you put in like 18 more and three come
Speaker:out and then you put in two more and another one comes
Speaker:out. It is sporadic and it takes time, it
Speaker:takes consistency, but it's not tip for
Speaker:tap. Squirrel, squirrel, squirrel. Had a whole
Speaker:moment in my head where I'm like, where did that saying come from? Does it
Speaker:mean what I think it means? Not sure. Anyway,
Speaker:in my mind when I hear tit for tat, I'm thinking like
Speaker:someone's giving their boob in exchange for a tattoo, but
Speaker:that doesn't make sense. Is it? You're showing a
Speaker:boob for a tattoo? I just don't understand. I'm going to have to look this
Speaker:up. And also, what kind of tattoo artist is like, taking
Speaker:payment in one boob? Flash? No,
Speaker:tattoos are expensive. If they use up a whole day
Speaker:doing a tattoo for just to see one boob, they're not going to be
Speaker:able to pay the rent with that unless it's a great boob.
Speaker:It could be an amazing boob. I haven't seen a boob that is that impressive,
Speaker:but there could be those out there anyway.
Speaker:And the cool thing about being a hopper is that you can
Speaker:call bullshit on yourself at any point. If you realize you're
Speaker:being a hopper and you're jumping from platform to platform and you're
Speaker:blaming the algorithm and you're blaming the platform for not having your
Speaker:ideal clients, you're 100% in control of that.
Speaker:If you get real with yourself and you look at your content and say, oh,
Speaker:this actually kind of sucks, this isn't going to get clients. You
Speaker:can reach out for help, you can book a call with me, you can go
Speaker:and sign up for a copywriting course. There are so many options for
Speaker:you. But rarely, rarely
Speaker:is it the platform's fault. And I say rarely because
Speaker:Facebook sucks unless you have a really specific Facebook
Speaker:strategy that is aligned with your ideal clients.
Speaker:There are some of my clients who I do coach through a proper Facebook
Speaker:strategy, but not for everyone.
Speaker:The last client that I will go over, we're going to go for
Speaker:eleven. And the eleven that I'm thinking of, this one client
Speaker:like eleven, well, I mean, eleven actually did have magic
Speaker:powers. This client thought that she could magically
Speaker:create content on a platform and speak to her ideal
Speaker:clients there. Her ideal clients were not on that platform,
Speaker:but because, and I'm talking about LinkedIn. So this one client,
Speaker:her ideal clients are not the types of people who are going to
Speaker:spend a lot of time on LinkedIn. It just doesn't have a whole lot to
Speaker:do with their nine to five. Their social life is not going to be
Speaker:there. It's not like a relaxing place where they're going to go and hang out
Speaker:after work, after they have a gin and tonic and they are watching the
Speaker:television with their spouse. LinkedIn's not the hangout
Speaker:place. But eleven was convinced,
Speaker:because she was seeing all these other coaches be successful
Speaker:on LinkedIn and successfully selling to people who had
Speaker:money, that she'd be able to reach her clients
Speaker:there. She, unlike Hopper, who's the
Speaker:exact opposite, really. I mean, she was so convinced
Speaker:that she would be able to get clients from LinkedIn that even though
Speaker:I was advising her to give up on it and transfer all of her attention
Speaker:to another platform, she refused. And she
Speaker:still, I don't think, to this day, has gotten a client from it, and we
Speaker:haven't worked together in a long time. So I may be wrong, and this is
Speaker:something that I think happens for those of us with ADHD who feel
Speaker:like we have to prove that we can stick with stuff because we have
Speaker:this fear that people are going to think that we're flighty and we just jump
Speaker:from thing to thing, and when we see it working for other people, we're convinced,
Speaker:well, if it works for them, it'll work for me. And so we can kind
Speaker:of misplace our commitment and our momentum.
Speaker:And it comes from a place of feeling like you need to
Speaker:prove that you can be consistent, feeling
Speaker:like you need to prove that you can fit in with the
Speaker:cool crowd. And I'm not saying people on LinkedIn are cool, but
Speaker:if you're in the coaching space and you're
Speaker:constantly hanging out with other executive coaches that are charging
Speaker:$20,000 for six months of work with one client where
Speaker:they're only doing two sessions a month, and they're getting those clients through LinkedIn,
Speaker:it can feel like, oh my God, I'm missing something there.
Speaker:I'm absolutely missing out on business that is existing on LinkedIn. I have
Speaker:to be there. And even eleven, from
Speaker:stranger things, like her magic, isn't going to work there. That'd be
Speaker:like a really, really powerful mind control thing to control
Speaker:gazillions of people all over the world to be on LinkedIn when they don't want
Speaker:to be there. And I wanted to bring up hopper and eleven
Speaker:back to back, because I want you to see that the problem is not
Speaker:always going to be one way or the other. It's not black and white.
Speaker:If you see that there's a problem in your business, that's preventing you from making
Speaker:money, and you're not doing anything to fix it. You are
Speaker:choosing to not make money. You are choosing to suffer.
Speaker:You are choosing to struggle. And while that can be a
Speaker:trauma response, that can absolutely be something that your nervous system
Speaker:seeks out because it feels familiar, and because it's familiar,
Speaker:it feels safe. It's not going to do shit for your business long
Speaker:term. It's not going to do anything for your self esteem.
Speaker:It's just gonna keep you in struggle. It's gonna keep you thinking that
Speaker:there's something wrong with you, and there's not. I mean, unless you're a
Speaker:dick like Eddie Munson, it depends on you.
Speaker:It depends on your business. It depends on your ideal.
Speaker:Know, you can't listen to one part of any of this
Speaker:advice and think, oh, that's exactly what I need to do in my business.
Speaker:Because your business is going to be completely different. The problems you see in
Speaker:your business are going to be wrong in a whole different set of ways. And
Speaker:if you're stuck, if you're at this point where you're like, I feel like this
Speaker:thing is going wrong, and I've been doing everything I can to fix it,
Speaker:and it's just not writing itself, and I'm still not getting clients, and
Speaker:I'm having trouble getting attention and growing my audience, and blah, blah,
Speaker:blah, blah, blah. Then, dude, book a call with me. Book
Speaker:a generate income strategy call. The link is in the show notes. Go to
Speaker:weeniecast.com strategy.
Speaker:And what we'll do is we will talk about what your big dream is
Speaker:for this business. We'll go through what you think the
Speaker:problem is, and I'll help you identify what the problem actually is.
Speaker:If it's super obvious, which it usually is, and
Speaker:then if it's a fit for both of us, if you're really
Speaker:looking for help, then we can talk about different ways to work together
Speaker:to help you move through the problem as I see it. And maybe the
Speaker:problem as you see it, you might actually be on point, but oftentimes people have
Speaker:a very hard time seeing what the problem actually is.
Speaker:What does tip for tap stand for? Oh, it was originally tip for
Speaker:tap. It recorded in 1558, but it evolved
Speaker:into tip for tat. It's a really interesting
Speaker:linguistic thing, is that vowel pronunciation
Speaker:is always like, flip, flop,
Speaker:tic, tac, toe. It'll always go with the eh and then
Speaker:the a and then the o. It'll never be flop, flip,
Speaker:or tat for tit, but that's true. Across languages.
Speaker:Squirrel. Squirrel. Squirrel. Squirrel, squirrel.
