Want better sales? Channel your ADHD creativity!
Today, I’m pulling back the curtain on my own journey and showing you how to channel your ADHD creativity better sales.
I’ll share with you how my unique perspective helped me craft engaging and humorous content about solar panels while also devising robust strategies to attract homeowners into the green revolution. Imagine turning what some call a 'disorder' into your most prized asset in the boardroom—because that's exactly what we're going to explore together!
Hi! I'm Katie McManus, ADHD entrepreneur business strategist and money mindset coach.
And welcome to "The Weeniecast."
Personal branding success tips
I’ll guide you through the personal branding success I’ve had on LinkedIn, the gold mine for building relationships and finding clients who resonate with authentic content that educates while it entertains.
We’re going to touch on how empathy can power up your marketing pitch, using my experience in the Internet security sector as a prime example.
And I’ll even slightly ugly cry about my regrets—like why I didn’t leverage networking calls sooner—and how I’m now pivoting that remorse into robust sales training for enterprises with smaller client rosters.
Expect an episode packed with anecdotes from my stints at powerhouses like Equinox and Cisco, and my dance with a solar company before its merger with Tesla.
These are experiences that shape my approach today, and I can't wait to share them with you.
By the end of our session together today, you’ll be empowered to grab your ADHD creativity by the reins and steer it toward unparalleled sales performance.
Beyond just the potential increase in your bottom line, you’ll be ready to forge invaluable connections through personalized service and innovative marketing that makes every client feel like the only one in the room.
So whether you’re a high-flying entrepreneur or a sales rep looking to differentiate your approach, this episode promises to instil confidence, inspire new methods, and transform your ADHD into a force to be reckoned with.
Timestamped Summary:
0:00 - The world where ADHD and sales acumen converge.
2:35 - Let me tell you about turning solar panel discussions into captivating content.
5:10 - Discover how I've used LinkedIn to elevate my personal brand and network like a pro.
7:45 - My empathetic marketing approach that changed my game.
10:05 - Networking calls, a goldmine I wish I'd tapped into earlier.
12:16 - I'm inviting corporate listeners to unlock their sales potential with my new training—let’s talk strategy.
15:40 - Extrapolating on my time at Equinox and how targeted social media strategies could revolutionize your sales.
18:55 - A candid chat about my need for caution on social media, post-Tesla merger reflections.
21:33 - Tapping into Instagram's older demographic to broaden our solar energy conversation.
24:48 - Confronting the fear of the unknown after entrepreneurship and wielding new skills confidently.
27:50 - I’ll reminisce on missed social media branding opportunities and how they can inform your tactics now.
30:40 - Tying it all together: How I plan to infuse my past experiences with my future success.
33:25 - Wrapping up with a powerful call to weaponize ADHD in our entrepreneurial battles.
Your next steps after listening
Realising it's time to work with me? Book your free intial strategy call with me - weeniecast.com/strategycall
Get more support in your ADHD entrepreneur life by joining my hyperfocus community! - https://weeniecast.com/hyperfocus
Wanna get this content earlier, and totally unbleeped? Subscribe to the Apple Podcasts premium version of this show - https://weeniecast.com/winners
Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach
Mentioned in this episode:
Katie's May Birthday challenge
Clients can't hire you if they don't know you exist... Which is why it's SO important to post content to Social Media. Consistently. But that's easier said than done... To learn how to post consistently, you have to DO consistently. Which is why I've created the 31 Day Challenge- to hold your feet to the fire so you can create content, post, and finally attract your ideal clients to you, rather than chase them down...
Transcript
Squirrel, squirrel, squirrel. In this episode, we're going to talk about
Speaker:ADHD, creativity and how you can channel it for sales
Speaker:savvy in your business. Hi, I'm Katie McManus, business
Speaker:strategist and money mindset coach. And welcome to the Weenie cat.
Speaker:One of the fears a lot of new business owners have is that if they
Speaker:quit their job, if they quit working for a company, go start a
Speaker:business and decide not for them, that they're never going to
Speaker:get hired again, and that the skills that they'll spend
Speaker:all this time and money and energy learning to start this business
Speaker:won't be applicable back on the job market. And I'm
Speaker:here to call bullshit because hindsight is 2020 and
Speaker:I'm constantly thinking about if I knew what I knew now
Speaker:from running my business, from learning how to attract clients,
Speaker:using social media and different ways to promote my business, I'm
Speaker:constantly thinking about ways I could have used this in my past
Speaker:sales roles. And not only would
Speaker:these strategies help me be more successful, help me make more money
Speaker:for myself and the company that I work for, but it
Speaker:would give me an outlet for my creativity, for my ADHD brain
Speaker:to thrive in these jobs that I formally
Speaker:felt were a massive misfit for
Speaker:me, where I felt like I had to constantly burn myself out in
Speaker:order to reach quota. So really quickly want to debunk that
Speaker:belief. If you leave your job to start a business and decide it's not for
Speaker:you, there will always be someone who's willing to
Speaker:hire you back. I mean, unless you light the building on fire on the
Speaker:way out and really tear them down on social media,
Speaker:at that point, you probably won't get hired back. But
Speaker:excluding those circumstances, if you start a business,
Speaker:that in itself is not a disqualifier for you to get hired into a job
Speaker:again. In addition to that, the things that you learn through starting a
Speaker:business will make you that much more valuable as an
Speaker:employee. So if you're worried about that, stop it. This
Speaker:is the end of that fear. Okay, deal. Episode over. Just
Speaker:kidding.
Speaker:So with this episode, I'm actually going to be showing you some behind the
Speaker:scenes of how I come up with different
Speaker:offerings in my business that help me grow into different
Speaker:verticals. One of the things that I regret about my sales career
Speaker:is that I didn't have the entrepreneurial skills that I have today
Speaker:with what's available to us through social media and what
Speaker:I've learned about self promotion and enrolling clients.
Speaker:All this could have been applied to all the sales roles that I had in
Speaker:the past. Now, I didn't know any of this shit back then. I
Speaker:couldn't use all this back then because, quite frankly, TikTok did
Speaker:not exist. Reels did not exist. LinkedIn was a
Speaker:completely different environment ten years ago than it is today.
Speaker:But with that regret, that shoulda, coulda, woulda, oh, my God, I wish I'd known
Speaker:this back then. Comes an idea of, oh, my God. This
Speaker:is an offer I could do now. So I'm going to walk you through
Speaker:how I'm applying the learning I've had in the last six years in starting my
Speaker:business and growing my business, and how if I had this knowledge
Speaker:back then, I would apply it to these kinds of jobs, and I would show
Speaker:you how I would kind of frame everything up. And from that, here's how
Speaker:I develop a new offer. Here's how I roll something new out that I
Speaker:know there's need for because I needed it back
Speaker:then. And as you're listening to me walk you
Speaker:through, here's this one job and how I would have utilized
Speaker:these types of social media platforms to gain more business
Speaker:there. I want you to be thinking about what are the skills that
Speaker:you've learned in the recent years that you could have
Speaker:applied to you ten years ago, that ten years ago,
Speaker:you like. It would have been a game changer for
Speaker:them. Because I guarantee you there are still people in the
Speaker:world who have that same limitation that
Speaker:ten years ago you did, and you in the here and now
Speaker:can develop a program that will help them
Speaker:overcome, that will help them be massively successful in
Speaker:whatever it is that you do. One of the things that's really challenging about being
Speaker:a business strategist is my brain works really
Speaker:fast connecting the dots, and it's not easy
Speaker:for me to explain how I come to the conclusions that I come
Speaker:to to help my clients, and because I just
Speaker:recently went through this and broke all this down for myself and figured out this
Speaker:new offer. It's fresh in my mind, and I am so excited to share it
Speaker:with you. And I'm curious, at the end of this episode, if
Speaker:you come up with an offer that you're super excited to
Speaker:offer your audience, then I would love it if you were
Speaker:to dm me and tell me about it, because conversations like
Speaker:this are where successful businesses are born. Even if that
Speaker:conversation is happening in your own head while you're listening to me talk at you,
Speaker:here are the things that I wish I had known back when I was in
Speaker:sales for all these different companies. And that would have
Speaker:made work so much more fun. That would have helped
Speaker:me build deeper relationships with my clients. That would have helped me
Speaker:build my personal brand and make me a more viable
Speaker:candidate when I was ready to move on. And that might have
Speaker:had a really awesome impact on my
Speaker:workplace, allowing for everyone in my role to
Speaker:be able to utilize their creative Adhdness
Speaker:in different and exciting ways. And when it boils down to it,
Speaker:it's essentially building a personal brand that's aligned with the company.
Speaker:So there are three companies that I want to acknowledge as I'm
Speaker:breaking down my shoulda, coulda, woulda's of how I would
Speaker:utilize my entrepreneurial skills in a sales role. And
Speaker:the reason I've picked these three companies is that they're very different.
Speaker:One was Equinox, which, if you're not familiar, is a high end fitness club
Speaker:where people would pay for membership and buy packs of personal
Speaker:training. Another one was solar energy,
Speaker:where people were choosing to have solar panels put
Speaker:on their roofs to reduce their energy costs. And the last
Speaker:one was a SaaS company, Cisco, where they were selling
Speaker:software as a service to other businesses who needed their service.
Speaker:So let's start with Equinox, shall we? Let's acknowledge the
Speaker:limitations of the job, right? So if you're a sales
Speaker:advisor at a fitness club, you're
Speaker:limited by geography. Okay? It's not like you're selling memberships for a club
Speaker:in San Francisco. It doesn't mean that you can sell to someone in Boise, Idaho.
Speaker:That's not going to happen. That's too long of a drive to go and work
Speaker:out. Okay? So one of the things that I would
Speaker:do is I would get on social media in a very
Speaker:intentional way where I was geotagging different places in the
Speaker:neighborhood. And actually, as I think through this, back when I worked at
Speaker:Equinox, Instagram didn't have reels. There was no such thing as
Speaker:TikTok. God, do I feel old. But let's assume
Speaker:that I worked at an equinox in the here and now,
Speaker:where reels are a thing and TikToks are a thing. Here's how I would
Speaker:build my personal brand on those platforms to
Speaker:attract more people to buy gym memberships from
Speaker:me. Honestly, I wouldn't do a hard sell. I would
Speaker:probably set up an account on TikTok and have things repurposed to
Speaker:Instagram, where I was doing a lot of day in the
Speaker:life, right? So day in the life of a membership
Speaker:advisor at a high end fitness club, I would probably
Speaker:talk through me picking out my outfit for the day.
Speaker:Because how you pick out an outfit to work at a fitness club is you
Speaker:pick out an outfit that, like, halfway through the day, part of it will work
Speaker:for your workout, and then you can change into another outfit. There is a
Speaker:costume change in the day. I would talk through
Speaker:the healthy things that I would eat and the not so healthy things
Speaker:that I would eat. I would do a day in the life of here's where
Speaker:I go for my coffee in the morning. I would talk about what I do
Speaker:when I first get into the office. I check my email, and then I get
Speaker:a call from the front desk. There's someone who's here for a tour. I'm sharing
Speaker:these things because I'm allowing my followers on this
Speaker:hypothetical account to see the kinds of things that I
Speaker:like to get a sense of my personality, to see what
Speaker:my routine is a little bit. All things that they wouldn't know
Speaker:unless we were friends and slipped in there. There would be
Speaker:things like, I can go for a tour of the gym if I'm curious about
Speaker:membership. Oh, here's Katie working out with
Speaker:her personal trainer. Oh, here's Katie doing deadlifting and getting a
Speaker:personal pr of 180 pounds, which I did once. I'm very proud of myself.
Speaker:I haven't gotten back up to there since the pandemic, though. Let's not talk about
Speaker:it. I'm a little sensitive about it. Oh, cool. She's working with different
Speaker:personal trainers who have different specialties. Interesting.
Speaker:I'm curious about working with one of those personal trainers.
Speaker:I might talk about. Oh, my God, I'm so excited. I get to go for
Speaker:a massage and a facial later today. I'm so lucky. I work in a
Speaker:place where on your lunch break, you can go and get a massage and a
Speaker:facial. Or after work, you don't even have to leave the building, and you get
Speaker:a massage and a facial and slipped in there occasionally. If
Speaker:there was a membership drive, if I was asking for referrals, I would say, hey,
Speaker:by the way, you know me on here because I do a lot of lifestyle
Speaker:stuff, but here's what I do for work. And if you live in this geographic
Speaker:area and you're curious about membership, when you come into the club, ask for
Speaker:me or dm me and set up a time to come in for a
Speaker:tour.
Speaker:Another element of what I could do if reels existed and I were on
Speaker:TikTok and I had these accounts is I would make very strategic
Speaker:partnerships with different businesses in the area that
Speaker:were complementary to belonging to a high end fitness club.
Speaker:So clothing boutiques and nice
Speaker:restaurants. I could potentially line up some sponsorship
Speaker:things for my account if I had a certain amount of followers. And I was
Speaker:saying, hey, I'm going to this restaurant. Here are the three best things on the
Speaker:menu. And I was driving new clientele there. That's one way
Speaker:to get the employees of a business to start talking about
Speaker:you, is to say, oh, we were actually featured on that. Katie McManus
Speaker:TikTok. She's an influencer. She does this. She has a lot of lifestyle
Speaker:stuff. Her favorite things on the menu are this. If you've ever
Speaker:thought about signing up for that gym, you should go talk to her. In
Speaker:addition to a social media strategy, one of the things that I wish I had
Speaker:thought of back then was to make a meetup
Speaker:list of all of the different people, of all the different clients that I had
Speaker:signed up for membership. And I would make this a separate email list.
Speaker:Anytime I was going to be going to the food truck
Speaker:park with some friends, or that I was going to go to an outdoor
Speaker:yoga class, or that I was going to go to the Union street
Speaker:fair, I would say, hey, I'm going here with a whole bunch of people.
Speaker:If you want to meet some other members of the club and get to know
Speaker:some folks, then you should come along and here's how you can find
Speaker:us. Imagine the above and beyond service of cool. I've
Speaker:joined this membership, maybe I just moved to the area from New York City and
Speaker:I'm new in San Francisco. I don't know anyone. I'm going to sign up for
Speaker:a gym. Oh, my God. The membership advisor is inviting me
Speaker:to hang out with a bunch of other people who also have an interest in
Speaker:fitness, in a social environment where it's not weird for me to go up
Speaker:to them and be like, hey, how much are you lifting there? Hey,
Speaker:I noticed that you're running really fast on that treadmill. Let me run fast next
Speaker:to you and hopefully we'll talk. No, you're out of breath. Me too. Okay, never
Speaker:mind. Hey, we're both in the locker room together and kind of naked.
Speaker:That's kind of awkward. But imagine you're new in an area, or maybe you just
Speaker:don't know a whole lot of people and someone is making it easy
Speaker:for you to enter a social engagement where they know you and they can
Speaker:introduce, you know. Think about that. Think about that added
Speaker:element of customer service and relationship building.
Speaker:A member who becomes friends with a membership advisor when
Speaker:they tell people, when they refer people to join the club with them. They're not
Speaker:just saying, go and talk to anyone. They're saying, hey, go and talk to my
Speaker:friend Katie. She will sign you up for membership. Go and ask
Speaker:for her and tell her that I sent you because they got a referral
Speaker:bonus in building this list. I would also want to have
Speaker:some different fields where I talk about what people do, what
Speaker:their expertise is, what they're interested in. So when
Speaker:a new member joins and say they're looking for a job, and I know that
Speaker:one of my other members is hiring for a job, I can connect
Speaker:them. Or if two people have the same interest, say they both want to learn
Speaker:how to knit. If I see a post about a new knitting class, I could
Speaker:send it to them. It would just be that extra touch of relationship
Speaker:building, the kind of thing that you do with friends. If TikTok
Speaker:and Reels existed and I somehow were still
Speaker:working at Equinox, which, thank God, I'm not, these are all the things that
Speaker:I would absolutely be doing to bring in more business.
Speaker:Now, the one thing that I would want to be conscious of would be my
Speaker:safety. Obviously, I'm a woman on the Internet. I would want
Speaker:to be very intentional about not sharing things at the time I was
Speaker:there. So I'd be creating a lot of content and filming a lot of
Speaker:stuff and then posting it after the fact, because my job would be at
Speaker:a location. But I would want to make sure that if someone
Speaker:wanted to bump into me at coffee in the morning, they wouldn't really know when
Speaker:I was going to coffee or if I were out to dinner with friends. I
Speaker:wouldn't want them to show up while I'm out to dinner with friends. A lot
Speaker:of this would be scheduled after the fact. If you
Speaker:are on social media, be very conscious of how much
Speaker:information you're giving people about where you are and when. But unfortunately,
Speaker:there are just some weirdos out there that you have to be careful of. Be
Speaker:smart people.
Speaker:Now, the next company, there's no
Speaker:chance in hell that I would ever want to
Speaker:work for this company again. It has now merged with Tesla. If
Speaker:you work for Tesla, if you've worked for Tesla or any Elon Musk
Speaker:company, my heart goes out to you. It's awful. They sell you on the
Speaker:koolaid of doing something good for the world, and then they treat you like garbage.
Speaker:It is the worst. So for the sake of me not
Speaker:wanting to vomit while talking about this,
Speaker:I'm going to refer to it as a solar company. If I were working for
Speaker:a solar company. And I knew what I knew. Now
Speaker:I would again want to build up a following on social media.
Speaker:Now, for solar, I would probably want to be more present
Speaker:on a platform like Instagram. The reason I would pick Instagram
Speaker:is because the average user on Instagram is a bit older than the average user
Speaker:on TikTok. And we want to go for older users because
Speaker:they're more likely to own homes. And the only people who can be your clients
Speaker:are people who own homes because you can't put solar
Speaker:panels over your window from an apartment building. The other cool thing
Speaker:about Instagram is you can tag different locations. The other thing
Speaker:I love about Instagram for this kind of promotion is
Speaker:geotagging is really common. So you can post something and
Speaker:say that you are in a certain location, and it's more likely to show that
Speaker:post to people in that area because it's relevant to them. It's kind of like
Speaker:using hashtags, right? So if you're in San Francisco and you
Speaker:say, this is the location of where I'm posting, this is San Francisco, people in
Speaker:San Francisco are likely to see it than people all over the
Speaker:country. I would want to do some day in the life so that people felt
Speaker:like they knew me, but I wouldn't want my day in the life to be
Speaker:as personal as it would be for working in the fitness
Speaker:club. I would want it to be a little more focused on
Speaker:the work that I was doing. Like today I'm designing a system for
Speaker:this new client I have. We're seeing if solar panels will even work on
Speaker:their roof. Today I'm going to check in on a client who's
Speaker:having their install today. And here's the little giftie that I'm
Speaker:bringing for them. Or today I have
Speaker:four back to back assessments, and I'm driving
Speaker:from here to kingdom come. And here are the podcasts I'm going to be listening
Speaker:to while I'm on the road. Those are the kinds of posts that I would
Speaker:want to do so that people felt like they knew me enough that
Speaker:they could connect with me. Like, people may be curious about what you do,
Speaker:but they're not going to ask you about what you do if they're not ready
Speaker:to buy. But if you're sharing something like the podcast that I'm listening
Speaker:to, they may say, oh, if you like those podcasts,
Speaker:here's three others that I love. I think you should try them. And that
Speaker:gets the conversation started. I'd give people enough information for them to have
Speaker:that in. I would also want to have a really strong vein
Speaker:of edutainment where I'm educating people on
Speaker:solar energy, on how they get solar panels
Speaker:on their roof. And I would want to entertain them at the same time. So
Speaker:I might make it funny. I might dress up like a solar panel
Speaker:and hang out by the pool on a lounge chair and soak up the
Speaker:sun and have a voiceover explaining how solar panels work.
Speaker:I would probably do some edutainment around stupid questions that people ask about
Speaker:solar and make it funny so that people don't feel
Speaker:ashamed about asking them. But it also debunks them before I get to talking to
Speaker:them. And just like I would with Equinox, I want to make strong
Speaker:partnerships with businesses in the area. And again, I would want those businesses to
Speaker:be adjacent to the work that I do. Okay? So instead of going to
Speaker:restaurants and clothing boutiques, I would probably want to go to paint
Speaker:stores and different home improvement, maybe some
Speaker:interior designers, engineering companies,
Speaker:landscapers. I'd want to connect up with them and feature
Speaker:them in some way, shape or form on my instagram to
Speaker:send business their way. Because here's how that works. You send business to
Speaker:someone, they're appreciative, the next time they get a request for solar
Speaker:panels, they're going to send them to you. And again, like
Speaker:with working in the fitness club, I would want to make sure
Speaker:that I'm doing this on a delay because I wouldn't want people to know where
Speaker:I was and when I was there. Everything would be, oh, a few days
Speaker:ago, here's where I was and here's what I did, and here's what my day
Speaker:in the life looks like. And while a lot of this content would get people
Speaker:comfortable with who I am, make them feel like they know me, and
Speaker:educate them about how they could get solar on their roof,
Speaker:I would have a consistent call to action. If you're a
Speaker:homeowner and if you're spending more than x amount of dollars on
Speaker:energy every single month, and if you're curious if solar would
Speaker:work for you, then here's a link to book a virtual consult with
Speaker:me and we can assess if this is actually going to be a good fit
Speaker:for you. I mean, barring some incredible natural disaster that
Speaker:makes what I do now not viable. I don't know what that natural disaster
Speaker:would be, but thank God. Thank God I would
Speaker:never have to do this again. And I'm sorry. If you really like your job
Speaker:in solar, more power to you. Get it. More power to you. That
Speaker:was not an intentional pun, but I always love a good pun.
Speaker:More power to you. Okay, moving on.
Speaker:That wasn't even a pun. That was like a really bad dad joke.
Speaker:And last but not least, if I still worked for
Speaker:Cisco or a tech company that offered software as a
Speaker:service, screw Instagram. Forget TikTok. Where
Speaker:I would be spending most of my time would be LinkedIn.
Speaker:Now I love LinkedIn. LinkedIn is one of my favorite places in the world.
Speaker:If you had told me ten years ago that I would derive this
Speaker:much enjoyment from being on LinkedIn, I would have thought you were on drugs or
Speaker:crazy or both. But LinkedIn is honestly one of the most magical places.
Speaker:And I'm not even being facetious with this. I have grown my business
Speaker:exponentially by being on LinkedIn. I have developed
Speaker:actual, real, honest to goodness friendships
Speaker:and business partnerships through LinkedIn. For instance, my
Speaker:podcast producer, Neil Valio, I met him through
Speaker:LinkedIn. He was a content creator, and
Speaker:I started noticing him about a year and a half
Speaker:before I hired him. There was a point about six months into
Speaker:us being connected that I was like, this is the guy. When I'm ready to
Speaker:start the podcast, this is the person I'm going to work with. And
Speaker:it took about a year for me to settle into that. Being ready,
Speaker:but not ready. And when I contacted him,
Speaker:I basically had to tell him, shut up and take my money
Speaker:because I had built this trust with him over the last year and a
Speaker:half. LinkedIn is a magical place. If I
Speaker:worked in a SaaS company, I would absolutely be building
Speaker:my personal brand there and attracting clients through it.
Speaker:And again, my approach here would be a little different,
Speaker:right? Because you have to focus on different things depending on the platform and who
Speaker:your ideal client is and what you're selling. So if I worked
Speaker:for Cisco and I were building my personal brand on LinkedIn,
Speaker:I would be sharing some water cooler
Speaker:content. Like, here's what I'm doing on my vacation, and here's
Speaker:the restaurant I'm super excited to go to when I go to this
Speaker:conference in February. Light personal branding stuff.
Speaker:I wouldn't be sharing the vulnerable things that I share on
Speaker:LinkedIn now. That's part of my personal brand. I wouldn't be
Speaker:making a post about sales by telling a story about a bad date because I
Speaker:would be representing the company. It wouldn't just be me that I'm
Speaker:representing. I'd have to walk that line. I would want to
Speaker:position myself as a sales leader. I would want to talk about best
Speaker:practices in sales. I would want to talk about my philosophy
Speaker:about building relationships with potential clients. I would want to talk
Speaker:about what my steps were and why I do them and what makes them
Speaker:good. I would want to teach good sales through my
Speaker:platform. Now, this would do a few things. A, this would show
Speaker:that I know what I'm doing and that my clients should trust me because I
Speaker:have a process and I'm going to be supportive of them, and I'm going to
Speaker:be ethical. And also, this would line
Speaker:up other jobs for me if ever I needed to
Speaker:transition into another industry or another role at another company. And
Speaker:the beautiful thing about LinkedIn is that only 1%
Speaker:of the people on LinkedIn are actually creating content.
Speaker:So it's really easy to stick out, even if your stuff is a little boring.
Speaker:I mean, if I were talking about sales all the time, I'd get kind of
Speaker:bored. Another big part of what I would be posting about would be about the
Speaker:ideal client for what I was selling. I wouldn't be talking
Speaker:about, like, here's a feature that we do, and here's a thing, and here's a
Speaker:button that you'll discover in the dashboard, and blah, blah, blah, blah, blah, blah, blah.
Speaker:That's boring. I would talk about the thing that someone was
Speaker:crying about when they finally got on the phone with me to buy the
Speaker:thing. When I worked for Cisco, I sold a tool for
Speaker:Internet security to msps, and MSP stands for a managed service
Speaker:provider. A managed service provider is basically a company that
Speaker:is outsourced tech for smaller companies that can't afford
Speaker:or do not want to house their own tech department. So
Speaker:msps are contracted by companies like law firms or
Speaker:accounting firms. So I want you to imagine you're an MSP. You're a managed
Speaker:service provider. Your system just got hacked. So that means all of your
Speaker:clients just got hacked. That's painful. That is something that is really hard
Speaker:to come back from. It violates trust with your clients,
Speaker:and it guarantees some really bad reviews
Speaker:online. Right. So one of the things that I would want to showcase is like,
Speaker:oh, my God, I just got off the phone with an MSP. I would never
Speaker:name them, but here's what they were really upset about. Here's what
Speaker:happened, and this is heartbreaking. And if you had a
Speaker:tool like the one that we offer, here's how it would mitigate the
Speaker:risk. Now, there's no guarantee it would work 100%. We can't guarantee that
Speaker:these people are smart, but here's how it
Speaker:could add an extra layer of protection. Now, the tricky thing with
Speaker:marketing for a thing like this is like if the product is working,
Speaker:just nothing bad happens, right?
Speaker:It's kind of hard to paint. Like, here's what success looks like, because it's just
Speaker:like nothing bad has happened.
Speaker:So I would want to lean into the empathetic marketing model
Speaker:that I've developed and that I train to all of my clients to showcase. Like,
Speaker:here's where you are now, and here's what's possible. Here's the peace of mind you
Speaker:could have. I'd want to create distance from how they're feeling now and how they
Speaker:could feel. And I would want to consistently invite people to
Speaker:networking chats, even though I don't do those right now. If I were still working
Speaker:for Cisco, I would have a link on there two times a day. A
Speaker:networking chat with someone who's either an MSP or
Speaker:works in an adjacent industry. I would
Speaker:regularly create a short two
Speaker:to five minute video talking about a
Speaker:struggle a lot of my clients have and how my product
Speaker:could solve for that. And I would send that out to every single damn
Speaker:lead on my list. Another thing that I wish I had done
Speaker:back then. What am I going to say next? Well, you'll have to keep listening
Speaker:to find out. But first, squirrel, squirrel, squirrel, squirrel.
Speaker:Another thing that I wish I had done back, because it would have been
Speaker:possible we had the tools back then, even if all this other
Speaker:stuff didn't happen. I wish I had hosted a networking
Speaker:call for all of my clients because they all had
Speaker:the same kinds of problems, they all had the same kinds of goals, and
Speaker:it's really helpful to be in a room of your peers. And the beautiful thing
Speaker:about hosting a networking call is that whatever smart thing
Speaker:gets said in that room gets attributed to you because
Speaker:it was your space. I can't tell you how many times
Speaker:people come to brave biz labs. The Friday call that I do on the fourth
Speaker:Friday of every month. If you want to come, there's going to be a link
Speaker:in the show notes. You can go to weeniecast.com
Speaker:bravelabs,
Speaker:but I can't tell you how many times I've had people in brave biz
Speaker:labs. Someone else says something really smart,
Speaker:succinct, to the point, and is massively helpful, and a couple of
Speaker:days later I get quoted for having said it. Now, I usually try to
Speaker:correct people because I don't want to take credit for smart things being said. That
Speaker:didn't come out of my face hole. But that's what know
Speaker:if someone gets a solution or builds a relationship it always refers back to,
Speaker:oh, it was on Katie's call, oh, it was on Tiffany's networking call,
Speaker:oh, it was on Bob's networking call that I was able to figure this out
Speaker:or build that connection. Now, of course, knowing what I
Speaker:know now, I do have regret that I wasn't able to do this back
Speaker:when I was in these different roles. But here's the cool thing about regret. You
Speaker:can either have it and let it waste your time, or you can do something
Speaker:with it. So one of the things that I'm really excited to be rolling out
Speaker:in my business is a new offering for companies
Speaker:that want their salespeople to be trained on
Speaker:entrepreneurial sales to learn how to create their
Speaker:own pipeline through building their own personal but company
Speaker:aligned brand on social media. Now, this offering
Speaker:is time intensive on my behalf, so I will only be accepting two to
Speaker:three clients per year for this offer. But instead
Speaker:of just kicking around like, oh, man, I wish I had done that. I'm
Speaker:excited to create something with it. And I share that because I know there are
Speaker:lots of people who have this kind of regret. Like, oh, God, I wish this
Speaker:thing had been around back when I was doing XYZ. That could be a
Speaker:business. If there's something you've learned now that could be
Speaker:applicable to former you, I guarantee there are
Speaker:plenty of former yous in the here and now who could use your help.
Speaker:My ADHD self who would have so benefited
Speaker:from having an outlet for her creativity, for having
Speaker:something that allowed for her brilliance to come out. I
Speaker:wish that I had this back then. There are so
Speaker:many ADHD professionals who have to force
Speaker:themselves into a mold that's handed to them. Here's how we do the job,
Speaker:and here's how we've always done the job, and you have to do it exactly
Speaker:the way that we're teaching you how to do the job. It's why people with
Speaker:ADHD are so prone to burnout in nine to five
Speaker:jobs, because we don't think like neurotypicals. And that's a very
Speaker:neurotypical way of approaching business. We're not linear.
Speaker:It would have given me that ability to go outside the box
Speaker:and try things and get excited about new
Speaker:opportunities and learn. I'd be constantly
Speaker:learning. One of the things that I ran up against in every one of these
Speaker:jobs is I'd get a year in and I'd be so bored of the same
Speaker:conversation over and over and over and over again. There was nothing
Speaker:that was adding any judge to my day. This could have been
Speaker:that thing that kept my head in the game. It could have made so much
Speaker:more money for the companies I worked for. It could have helped
Speaker:me win awards and accolades and all that stuff, but
Speaker:it didn't. So hopefully, through this new offer that I'm
Speaker:doing, it will help other ADHD
Speaker:entrepreneurial salespeople overachieve in a way that
Speaker:showcases their talents, that uses all
Speaker:of their ADHD brilliance to create new business, to develop
Speaker:relationships, to build their personal brand.
Speaker:If you're in corporate and you happen to listen to this podcast
Speaker:and you're curious about bringing this kind of program in, then I invite you to
Speaker:book a generate income strategy call with me. Now, of course, it's going to be
Speaker:a little different than my normal generate income strategy calls because we're not going to
Speaker:be talking about building your business. We're going to be talking about building
Speaker:the business of your salespeople and how
Speaker:they can really step into entrepreneurship in their roles
Speaker:to benefit themselves and the company. And to book that, I want you to go
Speaker:to weeniecast.com strategycall.
Speaker:And for my ADHD business owners out there who are thinking
Speaker:about what you want to offer, what's the thing you wish you
Speaker:had ten years ago? Because while the world evolves quickly
Speaker:in this digital landscape, it doesn't evolve that
Speaker:quickly. There are a lot of people left behind
Speaker:and a lot of skills that I'm sure you have learned in the last ten
Speaker:years that could benefit people who are still living. Ten years
Speaker:ago,
Speaker:I didn't even realize Luna was over there. Luna, you done? Are you
Speaker:done making noise? Squirrel, squirrel,
Speaker:squirrel, squirrel.
