Episode 94

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Published on:

26th Jul 2024

Kamala Harris & 4 other 'taboo's to include in your marketing!

I'll be going to the polls this election season, proudly voting for Kamala Harris…

Are you considering doing the same?

Great. Then you're allowed to listen to my podcast!

If you're not, first of all - yuk.

But also maybe give this podcast a listen anyway and find out why taking a stand in your marketing can actually help your business.

Hey, I'm Katie McManus, business strategist and money mindset coach, and this is my podcast "The Weeniecast!"

Pssssst! Not sure if you've heard, but I'm inviting new members to the best community for business owners with ADHD - the Hyperfocused Community! You can join here - https://weeniecast.com/hyperfocus

Now, back to this episode...

I want to share some of the most 'taboo' topics you can possibly introduce into your business marketing, and I promise by the end of this episode, you'll understand why this can be your secret weapon to stand out and attract your ideal clients.

In this episode, I get into why bringing up politics, mental health, money, relationships, and yes, even sex, can be strategies to make your small business memorable.

Give this episode a listen, and you’ll not only learn how to incorporate these so-called 'taboo' topics into your content marketing but also get practical strategies on how to share without being overly vulnerable or unprofessional.

By the end of the episode, you’ll be better equipped to scare away the clients who aren’t a fit and draw in those who fully align with who you are and what you stand for.

It’s time to be unapologetically yourself and connect genuinely with your audience in ways that not only resonate but stick.

Oh, yeah, and remember to vote Kamala in 2024!

Unless you just fell out of a tree.

Timestamp Summary:


[00:00:43] The problem in small business marketing

[00:01:29] Using taboo topics to create genuine connections

[00:03:45] Explaining the concept of the 'sphere of influence'

[00:08:04] Politics and standing up for your beliefs

[00:10:53] The importance of discussing mental health

[00:12:38] Processing past struggles to create trust

[00:18:17] Sharing personal stories to be memorable

[00:21:02] Talking about money openly

[00:22:38] Balanced discussion on religion

[00:24:40] Embracing taboo topics for genuine connections

Mentioned in this episode:

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Go Vote Kamala Harris - 2024

Go Vote Kamala!

Transcript
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In this episode, we're going to talk about why I don't want

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you listening to this podcast if you're going to vote for Trump in this election.

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Hi, I'm Katie McManus, business strategist and money mindset coach. And

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welcome to the weeniecast. I'm proud to

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announce that those of us at the Weeniecast hereby endorse

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Vice President Kamala Harris for president in 2024.

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Now, we're aware that no one asked us, and we're also aware that it's just

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the two of us, and I'm the only american, but I felt it was really

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important to start this episode on that note, because in this

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episode, we're talking about bringing up taboo topics in the

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marketing of your business and how it's actually kind of a

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good thing to do. Let's get real about something here.

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Small businesses do not have a marketing problem. We have

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a memorability problem. And as a small business

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owner, you have a choice. You can continue talking about the same that all

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your competitors are talking about, or you can

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share the occasional weird,

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different taboo topic

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and your opinions on it and have people actually remember who the

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fuck you are. And the best thing about doing this is you scare away people

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who you don't want to work with anyway. I bet you after that first

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line, people who are trumpers, I doubt I have many who listen to me

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anyway. But I bet you they disconnected. I bet you

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they hit a stop and they unfollowed this podcast and they went

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on their merry way. And that's fine by me. But I also bet you, those

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of you who are also excited for Vice President Kamala

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Harris to become President Kamala Harris might have leaned

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in a little bit closer, which, I mean, it's a podcast. It's not like you're

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leaning in closer to me. Maybe you leaned in closer to your phone. I don't

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know, how do people do that? But it made you feel like we were more

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aligned, and that's the goal. We're going to go through a couple

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taboo subjects that I encourage you.

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If you've been on the fence thinking, oh, maybe I could share this, or maybe

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not to just go for it. I'm going to talk through a few different

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ways you can do so without being super vulnerable. And I want to talk through

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first why this works.

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I want you to imagine that every single person, including yourself,

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is walking around with. With an invisible circle surrounding their

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head. And in the circle is everything that you

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love. It's everything that you like that you feel aligned

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to. So in my circle of influence, for instance, you'd have

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the celebrities, Taylor Swift, Ryan Reynolds and Ryan

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Gosling. I absolutely adore all three of them. And of course, a bunch of

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others. The tv shows, the West Wing,

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Bridgerton, the Marvelous, misses Maisel, except not the

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fourth season, just. It was very disappointing. Let's not go there. You'd have

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other things, like really good homemade jelly donuts,

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coffee, but not from Dunkin donuts. You'd have

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places like Rome and Montpelier, France and

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Paris and San Francisco and New York and Cape

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Cod, all places I love. And of

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course, the people that I care about, my friends, my family,

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the people that I feel close to, my clients, anyone whose side

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I feel on, you know, all the different authors and books that I

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absolutely love, you can't say anything bad about them. Now, other people's fear of

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influence may include other things, like sports teams, if they know

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anything about sports, could also be more heavily into music

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and have a bunch of different albums on there. Now, here's the thing about our

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sphere of influence, is that when we hear

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someone express positive feelings about the things

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that we have in our sphere of influence as well, we feel

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closer to that person. We trust them more, we

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feel more aligned to who they are. And when

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someone says something bad about anything in our sphere of

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influence, we actually feel like they've become the enemy.

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If I hear that you don't like coffee, I might think you're kind of

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a sociopath, but I'm probably not going to hate you versus. If

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you tell me that you don't like Ryan Goslingen, I'm sorry, we can't be friends

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anymore. It's not gonna work. Unfollow me. Go

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away. It may sound silly, but

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psychologically, when your sphere of influence has a lot of

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overlap with spherical influence of other people, you're far

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more likely to trust each other, like each other, and have

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relationships together. And I don't mean romantic relationships only. I mean

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friendships, business relationships. This is one of the reasons

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why when companies really prioritize hiring from

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a diverse pool of candidates for their sales

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teams, they actually tend to

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increase their sales numbers dramatically.

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Because instead of having, like, the same type of

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person selling to all the diverse customers that they possibly

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have, they have a team of really diverse human beings who

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have very different spheres of influence, who can connect

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with customers on different levels. And that, my friends, is how you hit higher

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sales numbers, because people buy from people that they like

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and trust. And of course, you're gonna scare some people away.

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You are absolutely going to scare some people away. And that is perfectly

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okay. It is perfectly fine to scare people away. And I'll use some

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numbers to give you an example here. So I speak English. I also speak a

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little French, but not well enough to provide any kind of service in French, okay?

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So I'm limited to only people who speak English. All right? And so I

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just looked up how many english speakers there are in the world today, and there

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are 1.446 billion people

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who speak English now, of course, like, let's discount

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that. Some are gonna be too young to work with me, some are gonna be

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too old to work with me, and all that jazz. So let's just cut it

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down to, like, half a billion people could potentially be my

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clients. That is a lot of people. That is too many

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people. I would never be able to help that many

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people in my entire life. Like, even if

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I magically got turned into an immortal, like a vampire

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or something, like, they would die before I had a chance

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to help them start a business. If I do the math, say I work with,

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like, 15 one on one clients per year, and I

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work for another 30 years. That's only

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450 people that I can help one on one in the next 30

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years. My group programs even have a cap in them. You know,

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really, I guesstimate the breaking point will go between

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40 and 60 people in my group programs before

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I'm not able to give the right amount of attention to each and every

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person. So let's just say I have 50 people in each program

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for the next 30 years as well. That's still only

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1500 people. So, added together,

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I can realistically only help

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1950 people in the next 30

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years and still provide an excellent service that I actually help them

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start their business and create a life that they actually want. I'm pretty

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sure out of a half a billion people, I can find

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1950 people. The key here is they

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have to be able to find me. They have to be able to see me

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sharing about something that I love or that I believe

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or that I stand for and think, wow, I

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like the same thing. I believe in the same thing. I stand for the same

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thing. I should connect with her. I should follow her content.

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And then over time, they can start learning what it is that I do for

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work. Over time, they can understand that I helped people exactly like

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them with the exact problems they have get to a better

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place. So when you think about sharing the taboo

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shit that people advise you not to talk about when you're talking about your

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business. I say that's bullshit. I say that's

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maybe important when you're a massive conglomerate like. Like

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target or Coca Cola, because your market is pretty much

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everyone. But even then, I think they would be better served if they stood

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up for some more shit. Let's dig into some taboo topics that I

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urge you to start talking about if you're brave enough, and I

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bet you it'll help you get clients.

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So, first and foremost, we're gonna dive right into it. Politics.

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What are your politics? Who are you voting for in this

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upcoming election? What do you believe in when it comes to politics?

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What issues really matter to you? It's an unfortunate state of

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affairs in the United States right now that if I talk

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about anti racism, if I talk about

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women's rights and autonomy to make choices about our own bodies and our

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own reproductive health, if I talk about the

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rights of LGBTQ folks, I tend to

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scare away a certain party.

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The members of that party don't align with me.

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And you know what? I'm so happy to scare them away.

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Ethically. As a coach, when you're working with a client, one of

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the things that you have to be able to say with complete honesty is that

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you want your client to succeed. And personally, if I

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think that someone's going to make a ton of money and then turn around and

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vote and donate to politicians who are going to take

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away my personal rights and the rights of women and the rights of

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LGBTQ folks and who are going to make the world

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far more dangerous for people who aren't white, I

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can't honestly say that I want them to succeed, and it would be

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unethical of me to take their money anyway. And really,

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for people who don't care about politics, who don't care about these

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issues, they're not my ideal clients, either. I

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have a deep passion for helping people who want

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to step into their power in the world to make it a better place

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and to do so through their business, to do so through work that they love,

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but also to do so as citizens of the world. And the first

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step to being able to do any of that is to give a. You have

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to care. So, talking about politics, for me, talking about the issues

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that I care about is a cornerstone of my business

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because it ensures that I'm attracting people who

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also want to make a difference for the better, who also want to make

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this world safer and I more equal for everyone

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and who want to make a lot of money doing work they love. Can't forget

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about that bit. So I urge you.

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Talk about politics. If you care about them, talk about

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them. Share your beliefs. Share what you stand for. Allow people to

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opt in and opt out. I promise you, you will have so much more

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fun and feel so much more fulfilled working with people who

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feel aligned to how you believe the world should

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function. And you'll also warn the rest of us if you have really shitty beliefs

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that we shouldn't give you our money. Please and thank you. So the Weenie

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cast is a podcast for people with ADHD

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who are entrepreneurs, business owners who want to

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succeed using their strengths as a person with

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ADhd and also want to bypass a lot of the bull that we have to

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deal with. This brings me to my next point is mental health.

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Mental health is a super taboo topic, we're told from a

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very early age, and maybe it's not even explicit. Maybe it's just something that we

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observe is like, don't let anyone know that you go to therapy. Don't let

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anyone know that you're struggling. You know, fake it till you make it was some

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advice that I got early on from a therapist when I was going through

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a depression because I think she thought it would help me. But I took it

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as something that, like, oh, well, I can't show people that I'm struggling to. I

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can't show people that I am dealing with

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mental unwellness right now. And I can't tell you how

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empowering it was when I dropped that bullshit. And I

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can't tell you how many people it actually helped to be open about

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my struggles with anxiety, my struggles with ADHD, my

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struggles in the past with PTSD. When it comes to sharing

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about mental wellness or mental illness, there's

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always this question of how vulnerable is too vulnerable.

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And let me tell you, there's no right or wrong answer.

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There's what's right for you and what's wrong for you. Okay?

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What's right for one person might not be right for you.

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Someone may feel very, very comfortable going on

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LinkedIn and sharing about their past struggles with addiction,

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whereas you may find it still a little too vulnerable to talk

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about how you struggled with anxiety in the past.

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You get to decide what that line is for you. But here's the cool

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thing about talking about mental wellness and mental

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illness and any kind of psychological diagnosis or

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struggles is that when you share, you normalize it for the people around

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you. When you share, you make it safe for

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others to talk about what they're going through. You create

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a space. You know, a lot of my clients work in very

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kind of intimate services where their clients are either going through like

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a health transformation or they're investing in

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executive or leadership coaching. And they have to be very vulnerable in these

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sessions. And getting clients online

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for something like that is pretty difficult, you

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know, if you're not willing to first be vulnerable in your

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content. Because what you're basically asking a bunch of strangers on the Internet

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to do is to be super brave

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and book a call with a stranger and divulge all the

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details of their life to you. Sharing stuff that is really hard

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to share with another human being. Things that you don't like about yourself,

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things that you feel shame around, the deep

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dream that you have that you don't believe is possible for you. You're asking

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strangers on the interwebs to just book a call with you, a perfect

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stranger, and share all that stuff without knowing

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anything about you, without knowing anything about your past and whether

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you're a safe space for this. Yeah, tell me how that goes.

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You know, we have this. We have this belief that for other people to see

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us as a good resource to help them with their lives, we have

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to be perfect. And that's absolute bullshit. When you show up

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as perfect, the standard you actually set for everyone around you is

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that they have to be perfect as well before they even reach out to talk

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to you. If you listen to this podcast, I bet you have some personal

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development books on your bookshelf. And I've said this before, I'll say it a

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gazillion times more. Go and check out the intro or the first

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chapter of those books. Most of the time, it's not about

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how perfect someone's life was. The amazing schools that they went to, the great

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jobs they've had. Like those may play a part, but more

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often it's about how they fuck up royally. It's about how they

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crashed and burned their life and how they crawled out of the

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deepest, darkest hole and made all these good things happen.

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Screwing things up and being imperfect actually builds

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so much more trust and credibility than being this

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perfect version of yourself. For example, I want you to think about

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a woman who's 35. She's just had her third baby.

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She's postpartum. She has this five month old baby who is not

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sleeping well. She has two other kids under five. They go to day

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care, thank God, or else she'd probably go insane. And she's

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looking in the mirror and she's like, you know what? I really want to lose

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20 pounds. I want to get back into a body that I feel more

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comfortable in. I know I'll feel more confident, and I know I'll feel

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healthier. Who do you think she's more likely

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to want to work with? The 22 year old perfect

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personal trainer who's 110 pounds soaking wet,

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who's always had the most perfectly sculpted body, who's

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super happy and go lucky all the time, and who

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works out seven days a week? Or the 40 year

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old personal trainer who also has a few kids,

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who has also struggled with her weight since becoming a mom,

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who also deals with the sleepless nights that come along with

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being a parent, and who understands the struggles

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that this woman is going through right now. Now she doesn't have the

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perfect body, and she doesn't have the perfect diet, and she

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doesn't work out seven days a week. By all accounts, the

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20 something year old who has the perfect body should

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technically be her go to. Here's the thing. She's not gonna

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feel comfortable being vulnerable with that personal trainer. She's not gonna feel

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like that personal trainer will understand all the nuances

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and struggles of her life, whereas the second personal trainer, the

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imperfect one, that's who she's going to trust. So as

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you're thinking about talking about what you struggle through, you know, I want you to

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think through, like, what have you already processed? What doesn't feel

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really vulnerable and icky to share right now? You know, stuff

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from when you were a kid, stuff from high school, stuff from your early

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twenties, things that you have seen the other side

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of and have some context for and some

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perspective on. You can absolutely

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share some anecdotes about those struggles in your past. And let

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me tell you, it will build so much trust and connection with

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the people who want to work with you, and it will make it so much

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easier for them to reach out to you and be vulnerable on a call with

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you so you can really easily determine if they're the right client for

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you. But again, this is up to you. You get to do

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so within the boundaries of your own comfort because,

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well, we are here to not be weenies. We're not here for

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vulnerability hangovers. There's no need to go there.

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Other taboo topics that you can talk about that will make your brand

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far more memorable, that will make your name far more

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memorable, that will make you the person that people think

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of as, like, this friend that they know from the online times

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are honestly talking about relationships, talking about

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sex, talking about the good, the bad, and the ugly. Last

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year, I went to this LinkedIn event in Denver, Colorado,

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and it was genuinely a bunch of people that I had never met in

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person before. These are all people that were showing up in my comment

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section. I would comment on their stuff. And let me tell you,

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I walked into this event and I didn't really

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recognize many people because it looks different from their profile picture, right? And

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also it's just different. Like they might have looked very similar to their profile picture,

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but it's very different going from two d to three d. And also LinkedIn has

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very small profile pictures. I would talk to them and like we'd kind of

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like be sussing out who is this person? I feel like I know them, but

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I don't really know who they are and they'd figure it out

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usually before I did cause I was dealing with multitude issues

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and I was a little out of it and I cackled at how

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many people were like, oh my God, you're the weenie lady who shares dating

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stories. And I think I've probably shared maybe five dating

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stories on LinkedIn in my entire four years of being super active on

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the platform. And I always share them in the context of like

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here was a terrible date that I went on and here's a sales lesson that

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you can take from it. Here's how this guy did not close the

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deal and why they lost the sale with me. And I do so from

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a place of like, I don't divulge any personal information on their part, I don't

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share their name, I make fun of the whole situation.

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I genuinely write these posts as I'm kind of giggling to

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myself. But they're real. They're real

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experiences that I've had and I use them to kind of showcase. Here's

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my expertise, here's my philosophy on sales, here's how I

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see that conversation going and how it could be better. They

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didn't remember that I was a business coach necessarily. They

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didn't remember that I helped people with their money mindset, but they did

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remember me. And someone who remembers you is

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far more likely to end up being your client or to refer business to

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you than someone who has no idea who the you are.

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You can share whatever part of you it feels correct to share.

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There's no right or wrong way of doing this. There's the right and wrong way

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for you to do this. So full permission here to experiment,

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full permission here to write something and sit on it for a while and see

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how you feel after a few days and post it later. Full

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permission to write something that's just on the edge of your comfort

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zone. And to post it and think, oh, my God, I can't believe I did

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that, and then just go and delete it. Sure, the Internet lives forever, but, like,

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you know, if you have 5000 followers on LinkedIn, no one gives a. If you

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posted something too vulnerable and then deleted it five minutes later,

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the pundits are on CNN are gonna be like, guess what?

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What Doreen Smith posted on LinkedIn today. You'll never believe

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it. She shared about her divorce. How shameful.

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They don't care. They have bigger fish to fry than you. Doreen, calm

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down now. And of course, we're talking taboo topics. You know, another taboo

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topic that you can absolutely talk about is money. Ooh, what am I gonna

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say next? Well, you'll have to keep listening to find out. But first,

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squirrel, squirrel, squirrel.

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And of course, we're talking taboo topics. You know, another taboo topic that you can

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absolutely talk about is money. And it doesn't have to be about how much money

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you make, which is a little gaggy, honestly. Cause who

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cares? But talk about something that you spent the most money on, that

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you've ever spent in your life. You know, talk about how proud you were to

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buy your first house. Talk about the shame of

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being in credit card debt when you were in your twenties. I've been there. I

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love it when people should talk about that stuff, because even though I coach people

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on money mindset and I've done a ton of work on my own, I

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still love seeing that reminder that I'm not alone. I'm not the only one who

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made really bad money choices in their twenties. If you want to

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align your sphere of influence with your potential ideal clients out

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there, sharing your unpopular opinions,

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sharing how much you hate a band for whatever reason,

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sharing how you think a certain book series is stupid,

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even though everyone else seems to like it, you know, sharing how

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maybe you've never watched Star wars, which whenever I tell people that, they get really

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upset. I can't tell you how many people have, like, vowed to make

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me watch Star wars. And now it's just like this little game that I'm playing

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that I'm just like, no, it's not gonna happen. And now I'm wondering how

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many messages I'm gonna get after the fact saying you haven't watched Star wars. What

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do you mean? I also haven't seen the Godfather series.

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And in contrast, you can also share all the things that you love, the

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things that you nerd out about, the stuff that honestly makes you

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a bit of a weirdo.

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And lastly, this is kind of a hard one for a lot of people, but

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sharing about religion. Religion is a big one. There

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are so many creators, influencers,

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coaches, business owners who use

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their christianity in their content. And

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you know, whenever I see that, I think that's so good for them. I mean,

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it doesn't align to me. I'm not religious, but good for them

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for incorporating something that feels super aligned to them. On the other

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side, the stuff that I feel really aligned to is the witchy. Talk

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to me about the spells ex speliarmus. Talk to me about the new

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moon rituals. Talk to me about the tarot cards and the astrology

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and all that stuff. I'm super down for it. Share with

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me your religious practices. Share with me this and that. Neither one

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is bad. You want people who are

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not on board with that stuff. If you're really, really

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passionate about it, you want to scare them away. You want to make it clear

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that your work is not for them because it's never going to be the right

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fit. And I know sharing this stuff can feel kind of

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ick, can feel really scary. It's stuff that's

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very personal to you. And what if people reject you for that? Well, if people

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reject you for who you are, let me tell you, the way

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they talk to themselves is way worse. The stories they tell themselves

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about what makes them lovable and deserving and worthy of would

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break your heart. The thing that you can actually do to help

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them is to stand in your power and be exactly who

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the you are, knowing that you deserve to have all the

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business and all the incredible clients and all the good things to come your way,

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regardless of who you are, regardless of how imperfect you are,

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regardless of what your beliefs are. They may not like it. They

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may write really nasty comments, they might dm

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you, they may talk behind your back. But hopefully

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someday it'll get through to them that, oh my God, that person's

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not afraid to be who they are. And if they're not afraid to be who

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they are, why am I being so afraid of being who I

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am? What's wrong with my identity? What's wrong with

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everything that I like and dislike and feel aligned to and believe in? If

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they could share all this taboo stuff and still

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be successful and still find their people out there in the world,

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maybe, just maybe, that's possible for me too. What a cool little gift

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to give the world, even if it does take them a while to unwrap it.

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So, my friends, with this I urge you, go be

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memorable. Go share taboo sh. T

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talk politics, talk religion, talk sex, and share it with

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me, especially if you're supporting Kamala Harris this election

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season.

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Well, let me tell you something. When I am president of the United

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States and when Congress

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passes a law to restore those freedoms, I will sign it into

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law.

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We are not playing around. Ha ha

Speaker:

ha. Squirrel, squirrel, squirrel, squirrel.

Show artwork for The Weeniecast: make more money, create an impact

About the Podcast

The Weeniecast: make more money, create an impact
Money mindset and impact coaching for business owners
I help business owners make more money in less time, so they can create bigger impact.
It doesn't matter what it is, we all have a sense of purpose. We want to leave a legacy.
We want to matter. And the best way of doing that, is to become wealthy.
But the sad reality is a lot of us are stuck in 'weenie' mode. In other words, we make up excuses for why we can't become our brilliant, wealthy selves.
That ends with this podcast.

My name is Katie McManus.
As a CPCC (Certified Professional Co-Active Coach) I know how to help people like you to reach their financial goals, and earn the life they've always dreamed of.

Until quite recently, I described myself as a business strategist and money mindset coach who was focusing on helping business owners with ADHD to get more income from their business.
I've been helping some of them get eleven times the value of their investment back.
And then, I had an epiphany.
I was being a weenie.
Being a business strategist is not the limit of my gifts to the world.
I'm also a political activist, a serial entrepreneur who oversees multiple six figure businesses, and I'm the founder of a non-profit with dreams of helping members of the LGBTQ+ community to find more joy from their lives in a very specific way.
And all of that is being achieved by scaling my business in a way that I don't have to be in it every hour of the day, but still make enough money to work hard on making impact.
Do you also want to learn how you can make more money, in less time, so that you can create impact on your community, or with projects that are important to you?

Want coaching on money mindset, sales advice, and general business growth, but all from the safety and comfort of your own space?

If you're wanting to listen to business strategy and money mindset advice that's specifically targeted to business owners like you who want to achieve BIG things but maybe have some challenges, then "The Weeniecast" is the podcast for YOU.

I will help you understand your own potential for growing a dream business that works without you but still makes seriously life-changing amounts of money.

Learn more about the show at weeniecast.com
Learn more about how I help people like you at katiemcmanus.com
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