Episode 40

full
Published on:

16th Jul 2023

ADHD Social Media 'teaching': how to balance teaching and gatekeeping for your growth!

From Follower to Client: How to Create Content that Resonates and Converts on Social Media

(Psst! here's a resource relevant to this episode - weeniecast.com/adhdsocialmedia)

Hey there, lovely entrepreneurs!

It's your favorite business strategist, Katie McManus, here to share some valuable insights with you.

I've got the secret sauce to captivating clients, all while balancing teaching and gatekeeping in this crazy world of viral posts and high follower counts.

Now, we all know that social media has become an integral part of our lives and businesses.

It's where we connect with our audience, showcase our products or services, and build our brand presence.

But let's face it, with so much noise and competition out there, it can be challenging to stand out and truly inspire our ideal clients.

That's why I'm here to share my tried-and-true strategies for mastering social media.

It's not just about posting eye-catching content or gaining a massive following; it's about understanding the art of engagement, building meaningful connections, and creating an authentic presence that resonates with your target audience.

In our journey together, we'll explore the power of storytelling and how it can transform your social media game.

I'll tell you how to craft compelling narratives that speak directly to your ideal clients and leave them wanting more.

Watch the episode promo

 

The power of storytelling in social media teaching

Spoiler alert - we'll explore the power of storytelling and how it can transform your social media game. I'll show you how to craft compelling narratives that speak directly to your ideal clients and leave them wanting more. We'll also delve into the world of content creation and curation, uncovering the secrets to creating valuable and share-worthy posts that keep your audience coming back for more.

But that's not all! I'll also guide you through the delicate balance of teaching and gatekeeping. It's essential to share your knowledge and expertise with your audience while maintaining a sense of exclusivity that sets you apart. I'll show you how to strike that perfect balance, positioning yourself as a trusted authority while still leaving your clients hungry for more.

So, my fellow weenie ADHD entrepreneurs, get ready to unleash your social media superpowers.

Stay tuned for more juicy tips and tricks in the upcoming episodes. I can't wait to embark on this social media adventure with you. Let's make waves together, my friends!

 

Balancing Value and Mystery

There's an art to balancing value and mystery.

As a business strategist and money mindset coach, I'm here to share my insights on how to navigate this intriguing space.

It's not about overwhelming your audience with an overflow of information, but rather about guiding, inspiring, and sparking their curiosity.

The key lies in understanding what to share and what to keep to yourself. You don't want to give away everything at once, as it can lead your audience to bookmark your content for later without actually taking action.

We want to avoid that pitfall, my friend.

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Understanding Your Ideal Clients

Developing a keen understanding of your target audience is crucial to making meaningful connections.

This involves empathizing with their fears and insecurities, acknowledging these concerns, and showing that you can provide solutions.

A deep understanding of your audience can help you create content that resonates with them on a personal level. In this episode I use the analogy of a patient-doctor relationship to illustrate this. But any kind of transactional relationship is valide for this point.

It's about making the client feel seen, heard, and understood. 

By sharing personal anecdotes and stories that might seem ordinary, you establish a human connection with your audience.

In this episode, you will be able to:
  • Explore the essence of making a meaningful contribution through your social media content.
  • Learn how to toe the line between being a mentor and a guardian on social media.
  • Engage with innovative ways to craft genuine bonds with the audience that matter most - your ideal customers.
  • Delve into strategies of normalizing common concerns to establish trustworthiness with your clients.
  • Appreciate the art of weaving personal anecdotes to firmly establish your brand's authenticity and reliability.
The key moments in this episode are:

00:00:00 - Introduction 00:01:00 - The Value of Slow Growth 00:04:24 - Balancing Value and Mystery 00:09:02 - Teaching and Gatekeeping Value 00:11:55 - Impacting Others through Social Media 00:13:50 - Understanding Your Ideal Clients 00:14:41 - Normalizing Worries and Problems 00:18:20 - Offering Value and Expertise 00:20:14 - Sharing Your Story 00:23:10 - Learning Transferable Skills

The next steps for you after you’ve listened to this episode are:

Book a call with me: If you want further help or action steps, you can book a call with me to discuss your specific needs and how I can assist you in achieving your goals.

Message me: If you're looking for insights and guidance tailored to your specific needs. Mention the Weeniecast when you do so I have context!

Check out my website: Visit my website to explore more resources, blog posts, and valuable content related to your area of interest. Stay updated with the latest industry trends and tips.

Follow me on Instagram or TikTok: Join my social media community to get regular updates, tips, and insights. Engage with my content and connect with like-minded individuals in the comments section.

Subscribe to my newsletter: Stay informed and receive exclusive content!

 

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About the Podcast

The Weeniecast: make more money, create an impact
Money mindset and impact coaching for business owners
I help business owners make more money in less time, so they can create bigger impact.
It doesn't matter what it is, we all have a sense of purpose. We want to leave a legacy.
We want to matter. And the best way of doing that, is to become wealthy.
But the sad reality is a lot of us are stuck in 'weenie' mode. In other words, we make up excuses for why we can't become our brilliant, wealthy selves.
That ends with this podcast.

My name is Katie McManus.
As a CPCC (Certified Professional Co-Active Coach) I know how to help people like you to reach their financial goals, and earn the life they've always dreamed of.

Until quite recently, I described myself as a business strategist and money mindset coach who was focusing on helping business owners with ADHD to get more income from their business.
I've been helping some of them get eleven times the value of their investment back.
And then, I had an epiphany.
I was being a weenie.
Being a business strategist is not the limit of my gifts to the world.
I'm also a political activist, a serial entrepreneur who oversees multiple six figure businesses, and I'm the founder of a non-profit with dreams of helping members of the LGBTQ+ community to find more joy from their lives in a very specific way.
And all of that is being achieved by scaling my business in a way that I don't have to be in it every hour of the day, but still make enough money to work hard on making impact.
Do you also want to learn how you can make more money, in less time, so that you can create impact on your community, or with projects that are important to you?

Want coaching on money mindset, sales advice, and general business growth, but all from the safety and comfort of your own space?

If you're wanting to listen to business strategy and money mindset advice that's specifically targeted to business owners like you who want to achieve BIG things but maybe have some challenges, then "The Weeniecast" is the podcast for YOU.

I will help you understand your own potential for growing a dream business that works without you but still makes seriously life-changing amounts of money.

Learn more about the show at weeniecast.com
Learn more about how I help people like you at katiemcmanus.com
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