Signs it's time to call BS on your five year plan!

Speaker: 00:00:00

In this episode, let's talk about the

Speaker: 00:00:03

five signs. It's time to turn your side hustle into a full time

Speaker: 00:00:07

business. Hi, I'm Katie McManus, business strategist and money

Speaker: 00:00:11

mindset coach, and welcome to the Weeniecast.

Speaker: 00:00:13

Your brain is lying to you.

Speaker: 00:00:17

It's lying to you about what you think is possible for you. It's lying to

Speaker: 00:00:20

you about how much time things are going to take to take off. It's lying

Speaker: 00:00:24

to you about what you are capable of. Case in

Speaker: 00:00:28

point, over three years ago, I got on the phone with a woman

Speaker: 00:00:31

named Lauren Lefkowitz. She'd booked a sales call with me. She wanted to start a

Speaker: 00:00:35

coaching business, and in her intake form, she had

Speaker: 00:00:39

been very specific that she had a five year plan. She

Speaker: 00:00:42

worked full time doing HR and a whole bunch of other stuff for

Speaker: 00:00:46

a company, and she had this passion for coaching.

Speaker: 00:00:50

Coaching had recently changed her life, taken her back from

Speaker: 00:00:53

the beyond the brink of burnout, and

Speaker: 00:00:57

shown her exactly how she could show up better at work and in her

Speaker: 00:01:01

life. And through going through this journey, she'd realized

Speaker: 00:01:05

that she wanted to become a coach herself. But she didn't believe that she could

Speaker: 00:01:08

do it full time yet. So as she

Speaker: 00:01:12

was booking the call with me, she listed off her five year plan.

Speaker: 00:01:16

She was going to start a side hustle coaching business that she would

Speaker: 00:01:19

run for five years until it got to the point that she could take it

Speaker: 00:01:23

full time. And I remember this as a viewer

Speaker: 00:01:26

yesterday, getting on the phone with her and hearing her explain to me

Speaker: 00:01:30

exactly how this would work out as a five year plan.

Speaker: 00:01:34

And I remember smiling because I could

Speaker: 00:01:37

see this woman doing things so much faster.

Speaker: 00:01:41

She had drive, she had ambition. She had a

Speaker: 00:01:44

deep desire to change lives. On top of all of that, she

Speaker: 00:01:48

had this beautiful charisma and way of

Speaker: 00:01:52

speaking that I could just see her on stages and writing books and putting

Speaker: 00:01:56

herself out there in really brave ways. So towards the end of the call

Speaker: 00:01:59

where we were deciding if we would work together, I remember kind of agreeing

Speaker: 00:02:03

to, sure. Like, this can be a five year plan. Yeah.

Speaker: 00:02:07

Okay, fast forward five months. We celebrated her leaving

Speaker: 00:02:11

her job. Just like Lauren. Your brain is lying to you about

Speaker: 00:02:15

how long it's going to take for you to start a side hustle

Speaker: 00:02:18

and take that side hustle full time and be able to

Speaker: 00:02:22

leave your nine to five job.

Speaker: 00:02:26

Now, I've had clients who have started side hustles and

Speaker: 00:02:30

grown those side hustles to well over six figures a year

Speaker: 00:02:33

and are so happy just keeping it a side hustle in addition to their nine

Speaker: 00:02:37

to five job. And of course, there's immense benefits to doing that. You

Speaker: 00:02:41

have a secure income that you don't have to worry about.

Speaker: 00:02:45

You have benefits, you have vacation time. And then, of course, anything

Speaker: 00:02:48

that you make in your side hustle is just the cherry on top,

Speaker: 00:02:52

and it allows you to live a much bigger life because you have more money.

Speaker: 00:02:56

And when you have more money, you have more freedom and you have more choice.

Speaker: 00:02:59

And in addition to that, if you're multi passionate and you're really passionate about

Speaker: 00:03:03

what you do in your day job, and you're really passionate about what you do

Speaker: 00:03:06

in your side hustle, you have your passions covered. There's nothing wrong

Speaker: 00:03:10

with building a business that just stays a side hustle. But there is

Speaker: 00:03:13

a point where you're going to see the signs

Speaker: 00:03:17

that this side hustle is ready to become your full time gig. And in this

Speaker: 00:03:21

episode, I'm going to be running through what those signs are. So when they happen

Speaker: 00:03:24

to you, you're able to identify them and make a choice. Do

Speaker: 00:03:28

you want to take this full time, or does this business need

Speaker: 00:03:32

to stay a side hustle because you love your nine to five? I'm going to

Speaker: 00:03:35

be talking about this blanks, right? Because

Speaker: 00:03:39

people have varying degrees of risk tolerance.

Speaker: 00:03:43

I personally am very risk tolerant. If you were to

Speaker: 00:03:47

look at my sacred money archetypes, results. I am a

Speaker: 00:03:50

maverick, which the maverick is the

Speaker: 00:03:54

archetype that is most comfortable with, like, gambling and risk

Speaker: 00:03:58

and putting all the chips on the table and just kind of like taking what

Speaker: 00:04:01

their winnings are. The way mavericks operate when it comes to business

Speaker: 00:04:05

and life, and especially money, scares the crap out of an

Speaker: 00:04:08

archetype that we like to call the accumulator. Accumulators

Speaker: 00:04:12

do not like to risk things. They want to make sure that things are

Speaker: 00:04:16

guaranteed, they're not going to have to touch their savings. And

Speaker: 00:04:20

how the two make decisions, especially when it comes to growing a business, are going

Speaker: 00:04:23

to be very different. So I'm going to be going through these two veins

Speaker: 00:04:27

because it's going to be different for each one of these archetypes. If you're

Speaker: 00:04:31

really risk averse, then we'll talk through what your signs

Speaker: 00:04:35

are going to be. And if you're really risk tolerant like me, the signs

Speaker: 00:04:38

may be a little different.

Speaker: 00:04:42

The number one sign that you're ready to take your side hustle to full time

Speaker: 00:04:46

and leave your nine to five job is that you are making anywhere from

Speaker: 00:04:49

50% to 70% of what your full time job

Speaker: 00:04:53

salary is. And of course, on the spectrum

Speaker: 00:04:56

of risk tolerance and intolerance, we can kind

Speaker: 00:05:00

of make a direct correlation. You know, if you're maverick

Speaker: 00:05:03

ish and very risk tolerant, you can probably withstand

Speaker: 00:05:07

making a little less because you're not going to be crushed by the

Speaker: 00:05:11

anxiety of needing to make up the difference really

Speaker: 00:05:14

fast if you really struggle with risk, and risk just

Speaker: 00:05:18

does not feel good to you and it adds unnecessary pressure that

Speaker: 00:05:21

doesn't make you more productive, then you want to be making more

Speaker: 00:05:25

per month in your side hustle, and that'll make you feel more secure

Speaker: 00:05:29

in leaving your nine to five. I will also say that leading up to

Speaker: 00:05:33

this point, as you're building your side hustle and as you're kind of plotting

Speaker: 00:05:36

your escape from corporate life, every single dollar

Speaker: 00:05:40

or euro or pound, whatever currency you're working in that

Speaker: 00:05:44

you can save, I would save if I were you. It's really tempting as

Speaker: 00:05:48

you make more money to be like, cool, I have more money. I'm going to

Speaker: 00:05:50

go and spend it. I'm going to go invest in this and I'm going to

Speaker: 00:05:52

invest in this and I'm going to invest in this. Sure, there are investments that

Speaker: 00:05:56

are going to help you make more money in your business. For instance,

Speaker: 00:05:59

investing in a training course that's going to show you how to do

Speaker: 00:06:03

it, or working with a coach or maybe hiring a copywriter.

Speaker: 00:06:07

But that's not to say that you need to go and hire all these things.

Speaker: 00:06:10

As much money as you can save, I want you to save because

Speaker: 00:06:14

that is going to be your nest egg, your Runway for when

Speaker: 00:06:18

you go full time. Because let's look at the worst case

Speaker: 00:06:21

scenario. Say you are an executive leadership

Speaker: 00:06:24

coach and you started a leadership coaching business

Speaker: 00:06:28

on the side of your nine to five. And let's say you make

Speaker: 00:06:32

$10,000 a month from your nine to 570 percent of

Speaker: 00:06:35

that would be 7000. Let's say that's seven clients. And let's

Speaker: 00:06:39

say, you know, you quit your job and two months afterwards,

Speaker: 00:06:43

after you've had no salary and you're just making money from your business,

Speaker: 00:06:47

two of your clients end, you know, so now you're down

Speaker: 00:06:50

to half of your normal salary. That's really scary,

Speaker: 00:06:55

especially if that does not cover your base necessities for your

Speaker: 00:06:58

life. And it's that much scarier if you

Speaker: 00:07:02

do not have money socked away to backfill it as

Speaker: 00:07:06

you need. But I want you to imagine if in your first year of business,

Speaker: 00:07:09

of running this side hustle, you're able to save

Speaker: 00:07:12

$60,000. Right. $60,000 is nowhere

Speaker: 00:07:15

near your full time salary. However, for those first,

Speaker: 00:07:19

like, three to five months where you're still ramping up to full time, it's

Speaker: 00:07:23

enough to bridge the gap so that you don't feel like you're about

Speaker: 00:07:27

to end up in the poor house, which, I mean, what an antiquated term.

Speaker: 00:07:31

Do they still have those? I don't know. I feel like in the states,

Speaker: 00:07:34

if we actually did have a poor house, it would get attacked by people on

Speaker: 00:07:38

the right is socialism. We can't take care of the poor. They need to fend

Speaker: 00:07:41

for themselves. They're not strong enough. I feel like here I should bring up that

Speaker: 00:07:45

I actually registered as a Republican so that I could go and vote for someone

Speaker: 00:07:49

else other than Trump in their primaries.

Speaker: 00:07:54

And I want to acknowledge there are a ton of hustle bros out there who

Speaker: 00:07:58

are like, no, burn your ships. Quit everything. Go

Speaker: 00:08:02

and start your business and put everything into it. That's a very

Speaker: 00:08:06

privileged position to come from. That assumes

Speaker: 00:08:10

that you have no responsibilities. That assumes that you do not have a spouse

Speaker: 00:08:13

who may or may not be able to carry the load

Speaker: 00:08:17

financially for your household. That assumes that you don't have

Speaker: 00:08:20

dependents. You don't have children or pets that are relying on you to keep them

Speaker: 00:08:24

alive. And it goes along with this mentality that

Speaker: 00:08:28

we have to make ourselves suffer and work from a place of

Speaker: 00:08:32

fear to make our dreams come true. And that is

Speaker: 00:08:35

absolutely not true. In fact, when you're in

Speaker: 00:08:39

fear mode, you're actually in survival mode. If

Speaker: 00:08:42

you're afraid that you're not going to be able to eat, your brain is seeing

Speaker: 00:08:45

that as life or death. When you're in a life or death

Speaker: 00:08:49

situation, do you have access to your creativity? Are you

Speaker: 00:08:53

going to be able to stand firm on your pricing, on a sales call? Are

Speaker: 00:08:57

you going to be able to say no to the clients who are not going

Speaker: 00:09:00

to be a good fit for you and who may actually end up making your

Speaker: 00:09:04

life miserable? Probably not. You know, we're not

Speaker: 00:09:07

starting businesses to make our lives harder. Yes, starting a business is probably going

Speaker: 00:09:11

to be one of the hardest things you ever do. And also, you get

Speaker: 00:09:15

to choose your hard. You get to choose how hard it's

Speaker: 00:09:19

going to be. I'm a big believer that one of the best

Speaker: 00:09:22

ways you can set yourself up for success when starting a business is

Speaker: 00:09:26

by keeping your nine to five job for as long, long as possible. In fact,

Speaker: 00:09:30

one of my favorite times to start working with clients is

Speaker: 00:09:34

when they're actually starting a new job, because when you're starting a new job,

Speaker: 00:09:38

you are going in fresh. You can set boundaries around your time in

Speaker: 00:09:41

a way that that's just kind of the expected way to deal with you, with

Speaker: 00:09:45

new people versus if you've always worked a little later or

Speaker: 00:09:49

you've always taken on an extra project here or there. If you're starting

Speaker: 00:09:52

a side hustle business while working a job you've been in forever, you're gonna have

Speaker: 00:09:56

to retrain a whole bunch of people as to how they get to deal with

Speaker: 00:09:59

you and what they can expect from you time wise. It takes

Speaker: 00:10:02

balance and it takes being really impeccable with how

Speaker: 00:10:06

you manage your time, which I know for those of us with

Speaker: 00:10:09

ADHD is really scary. You have to be very intentional about

Speaker: 00:10:13

taking time off. What's that Kim Kardashian quote that was

Speaker: 00:10:17

going viral about a year ago? People don't wanna work anymore. Like, you

Speaker: 00:10:21

just gotta work. I can tell you my clients do not have

Speaker: 00:10:24

a problem working hard. They have a problem taking time

Speaker: 00:10:28

off. I can't tell you how many conversations I've had this week

Speaker: 00:10:31

alone where I have had to walk clients through exactly

Speaker: 00:10:35

what they need to do to step away from work and recharge.

Speaker: 00:10:39

So as you're starting your side hustle and as you are setting boundaries

Speaker: 00:10:43

around your work, you also have to set boundaries with yourself. You cannot expect

Speaker: 00:10:47

yourself to work every waking hour that you're not at your nine to five. That

Speaker: 00:10:50

is a recipe for burnout and exhaustion and

Speaker: 00:10:54

ruined relationships, for expanding waistlines

Speaker: 00:10:58

and for falling behind on all your Netflix shows, which, I mean,

Speaker: 00:11:02

the new Bridgerton season is about to come out. Season three, Penelope

Speaker: 00:11:05

and Colin are supposed to get it together. It's gonna be rad.

Speaker: 00:11:09

You don't want to miss out on that. So long story short, you need to

Speaker: 00:11:12

be making between 50 and 70% of what you're taking

Speaker: 00:11:16

home from your nine to five before you take your

Speaker: 00:11:20

side hustle business full time. Okay, that's part one. Part

Speaker: 00:11:24

two is you have to. What am I going to say next? Well, you'll have

Speaker: 00:11:27

to keep listening to find out. But first, squirrel, squirrel, squirrel,

Speaker: 00:11:30

squirrel.

Speaker: 00:11:35

Part two is you have to check in with yourself. There's going to be a

Speaker: 00:11:39

point in running this business where you either are fully

Speaker: 00:11:43

ready to go and do it. This next bit is not something that's going to

Speaker: 00:11:46

happen for everyone. Right? Because some people really enjoy their nine to

Speaker: 00:11:49

five. They really enjoy going to work and contributing to

Speaker: 00:11:53

a company and their coworkers and working with the

Speaker: 00:11:57

clients, in whatever capacity they do, that. There's nothing wrong with

Speaker: 00:12:01

keeping your nine to five, but at some point, for some of

Speaker: 00:12:04

you, you're going to have this moment of, I'm done. I can't do

Speaker: 00:12:08

this anymore. I cannot go to this job

Speaker: 00:12:12

and spend my time there and do this work and deal with

Speaker: 00:12:15

these people and everything under the umbrella of what

Speaker: 00:12:19

you do there. It's just your spirit will be spent. Another

Speaker: 00:12:23

moment in that building, either virtual or real,

Speaker: 00:12:27

will be something that you just cannot muster the strength to make

Speaker: 00:12:30

yourself do right, because you've seen the other side. And this is kind of what

Speaker: 00:12:34

happened with Lauren and a bunch of my other clients. When they realized they needed

Speaker: 00:12:37

to take their business full time, they just could

Speaker: 00:12:41

not keep going with it because they'd seen

Speaker: 00:12:44

and experienced the joy that they have doing work they actually

Speaker: 00:12:48

love, and they'd seen evidence that they could

Speaker: 00:12:52

actually make money from it and be successful at it.

Speaker: 00:12:55

Sometimes this point will come before you're making a certain percentage of

Speaker: 00:12:59

your income. And here's where we really need to assess what your risk

Speaker: 00:13:02

tolerance is. If you're completely risk

Speaker: 00:13:05

intolerant, unfortunately, sometimes you're just going to have to force

Speaker: 00:13:09

yourself to continue with the nine to five for a

Speaker: 00:13:12

few more months until we build your side hustle business up to

Speaker: 00:13:16

enough of your full time income so that you

Speaker: 00:13:20

feel confident enough and safe enough to successfully take it full

Speaker: 00:13:23

time. If you're risk tolerant like I am, you can

Speaker: 00:13:27

absolutely, at that moment, be like, what's worth more to me? The paycheck where I'm

Speaker: 00:13:31

trading my soul and all my energy every single day,

Speaker: 00:13:34

or doing work that I really love and having some risk here,

Speaker: 00:13:38

you know, maybe some months will be a little tight. I want to own that.

Speaker: 00:13:42

I jumped from my nine to five way too early. I was nowhere near

Speaker: 00:13:45

this, thankfully, because I'm a maverick, I was

Speaker: 00:13:49

able to pull it out. I was able to, like,

Speaker: 00:13:52

hustle and get my income up to what I was making before and then

Speaker: 00:13:56

surpass it, you know, times three. That's possible

Speaker: 00:14:00

for some of us who. Who aren't crushed by the pressure to make it work.

Speaker: 00:14:03

For some people, that pressure to make it work or else you're gonna

Speaker: 00:14:07

die, is just a little too much. And that's

Speaker: 00:14:10

okay. You don't have to. You don't have to prove anything to anyone. You're

Speaker: 00:14:14

living life for you, not for anyone else. And there's nothing wrong with living

Speaker: 00:14:18

life in a way that you actually get to enjoy the journey. And of course,

Speaker: 00:14:22

there are gonna be trade offs along the way. Maybe you do need to

Speaker: 00:14:25

stay in that soul sucking job for an extra two months until you get another

Speaker: 00:14:29

client or two. But I would rather you give that

Speaker: 00:14:33

little sacrifice than sacrifice the potential

Speaker: 00:14:37

success of your business. Right. Because what happens if you leave your job

Speaker: 00:14:40

too early? You don't have that risk tolerance and you

Speaker: 00:14:44

completely melt down under the pressure. You're just going to have to go back to

Speaker: 00:14:47

a nine to five. If you were already miserable there and

Speaker: 00:14:51

wanting to escape, imagine how much worse it's going to going to be after

Speaker: 00:14:55

you tried going for your dream, failed at it because you couldn't take the

Speaker: 00:14:59

pressure, and then had to crawl back to something that made you

Speaker: 00:15:02

miserable. We don't want that for you. Okay? That's going to make for a

Speaker: 00:15:06

really boring deathbed story. We are, after

Speaker: 00:15:09

being very interesting on our deathbeds. We don't want our loved ones sitting there and

Speaker: 00:15:13

be like, oh, my God, not this story again about all their regrets and

Speaker: 00:15:17

the things they wish they'd done and, ugh, God, I can't listen to this

Speaker: 00:15:20

anymore. We want people to be like, oh, my God. Yeah, you did that and

Speaker: 00:15:24

you did that and you did that and you were brave and you were

Speaker: 00:15:28

funny and you were lit up with life. And I'm going to stick around

Speaker: 00:15:31

until your final breath. That's the goal. Anyway, back to the point feeling

Speaker: 00:15:35

of being done with your nine to five, that is another sign. That is time

Speaker: 00:15:39

to leave the nine to five and take your side hustle full time. Another

Speaker: 00:15:42

part, and just a very, you know, straightforward logistical

Speaker: 00:15:46

part, that will be a sign that you are ready to take your side hustle

Speaker: 00:15:50

to full time is, oh, what am I gonna say next? Well, you'll have to

Speaker: 00:15:53

keep listening to find out. But first, squirrel, squirrel, squirrel,

Speaker: 00:15:57

squirrel.

Speaker: 00:16:02

Another part. And just a very, you know, straightforward

Speaker: 00:16:06

logistical part, that will be a sign that you are ready to take

Speaker: 00:16:10

your side hustle to full time is whether or not you have consistent

Speaker: 00:16:13

leads. Do you have consistent new business coming in? If it's

Speaker: 00:16:17

still at that stage where it's really unpredictable and you can't count

Speaker: 00:16:21

on getting a client every single month, maybe you get a big client

Speaker: 00:16:24

every seven months. You know, depending on how much that client's paying, that

Speaker: 00:16:28

might be enough. But if it's not, you're taking

Speaker: 00:16:31

a huge gamble going full time. If you can

Speaker: 00:16:35

reliably say that you're getting anywhere from four to ten sales

Speaker: 00:16:38

calls a month, and you know that your closing percentage is anywhere from

Speaker: 00:16:42

25% to 33%, then I would

Speaker: 00:16:46

say that you are ready to take your business full time, especially if you're selling

Speaker: 00:16:49

a high ticket offer. And again, something that's, like, purely

Speaker: 00:16:53

logistical when you're considering if this is ready to be full time,

Speaker: 00:16:56

is are you running out of time? You know, there comes a point in running

Speaker: 00:17:00

a side hustle where you know that you could do more

Speaker: 00:17:04

and make more money if you just had another five or 10 hours

Speaker: 00:17:07

in a week. And if you're at that breaking point where you just don't have

Speaker: 00:17:11

the time to put into it because you're spending 40 hours a week at your

Speaker: 00:17:15

nine to five, that's really a time to consider. Should I be

Speaker: 00:17:18

jumping from the nine to five? Now, this part you want to check

Speaker: 00:17:22

up against the first bit where you're making 50%

Speaker: 00:17:26

to 70% of your nine to five income, because if you're only

Speaker: 00:17:29

making 10%, it doesn't really matter if you're running out of time. You know, you

Speaker: 00:17:33

could do more if you had more time. Like, that's not enough.

Speaker: 00:17:38

The last bit is, do you have the savings for this?

Speaker: 00:17:42

One of the inescapable truths about life is that we live in meat

Speaker: 00:17:46

suits that require things like food and water and shelter

Speaker: 00:17:49

and clothing. I mean, unless you're part of a nudist colony, you live in a

Speaker: 00:17:53

really warm climate where there are no mosquitoes, but still, you're going to

Speaker: 00:17:56

need food and shelter and water. So we need

Speaker: 00:18:00

money to make this work. And that money is going to come from one of

Speaker: 00:18:03

two places. Going to come from the business itself, or it's going

Speaker: 00:18:07

to come from our savings. I can guarantee you one thing. As a business

Speaker: 00:18:11

owner, you will have slow months. You will have months where

Speaker: 00:18:14

you're panicking about money, cash flow will kind of dry

Speaker: 00:18:18

up or slow down, and you're going to get spun

Speaker: 00:18:22

into a panic. It doesn't really matter if you're a maverick

Speaker: 00:18:25

or you're an accumulator or any of the other

Speaker: 00:18:28

archetypes. When that happens, as a human, you're

Speaker: 00:18:32

still going to need to pay your rent or your mortgage and go and buy

Speaker: 00:18:36

groceries and go and buy food at restaurants and

Speaker: 00:18:40

buy some clothes. And if you can't do

Speaker: 00:18:43

that, you're not going to be able to move forward with the business. You're going

Speaker: 00:18:46

to be backed into a corner. And we're not designing businesses where you

Speaker: 00:18:50

just barely survive. That's not the point. That's one of the reasons why

Speaker: 00:18:54

when I get on the phone with potential clients and I ask them how much

Speaker: 00:18:57

money they want to make. I actually throw out their first answer because the

Speaker: 00:19:01

first answer everyone always gives to that question is, oh, well, here's

Speaker: 00:19:04

the base amount that I would need to survive if I wanted to eat ramen

Speaker: 00:19:08

every day and barely make my electrical bill and mooch

Speaker: 00:19:11

wifi off of my neighbors and pay rent for a really

Speaker: 00:19:15

shitty apartment that I would have to downsize a whole bunch, maybe get rid of

Speaker: 00:19:18

my cat to get into. I would be willing to make this much, and that

Speaker: 00:19:22

would be fine. That's not the answer I want. I want the answer

Speaker: 00:19:26

of how much money you want to make. How much money do you want to

Speaker: 00:19:30

make so that you can live in your ideal home? So that

Speaker: 00:19:33

you can adopt ten more cats? Live your best Taylor Swift

Speaker: 00:19:37

life. My favorite fact about that woman is that she is

Speaker: 00:19:41

the crazy cat lady that we all aspire to be. Secretly, personally, I'm kind

Speaker: 00:19:45

of allergic to cats, so I can't necessarily be a crazy cat lady, but I

Speaker: 00:19:48

can have a deep appreciation for them and with the pride that she

Speaker: 00:19:52

has around her cat ladyhood. For you to get there,

Speaker: 00:19:55

though, you need to not just be focused on your

Speaker: 00:19:59

survival, you need to be focused on what your bigger dream is,

Speaker: 00:20:03

what your big goals are. You know that saying, aim for the stars

Speaker: 00:20:06

and land on the moon? I'm not sure if I made it up or if

Speaker: 00:20:09

I heard it somewhere. So maybe you haven't heard it. But anyway, there's

Speaker: 00:20:13

this belief that, like, when you shoot for something that feels

Speaker: 00:20:17

so big and so out of reach, you're more likely to land

Speaker: 00:20:20

somewhere. That is still a huge accomplishment to get to. When I start with clients

Speaker: 00:20:24

and we're trying to figure out their basic pricing, we actually don't figure out how

Speaker: 00:20:27

much money they want to make in the first year of their business because that's

Speaker: 00:20:30

not really helpful. So if you say that you want to make

Speaker: 00:20:33

$100,000 that year and we base your pricing off of that

Speaker: 00:20:37

$100,000, you're probably only going to make 33,000,

Speaker: 00:20:40

right? Because you're starting a business, there's ramp up time,

Speaker: 00:20:44

there's figuring out your niche. You have to start marketing. You're not going to have

Speaker: 00:20:47

a full list of clients right away after you decide you're starting this business.

Speaker: 00:20:51

That's not how it works. However, if in year three, you decide you

Speaker: 00:20:55

want to make $300,000, great, we can base your pricing off

Speaker: 00:20:59

of that. And if you're only making a third of that, you're far more likely

Speaker: 00:21:02

to make $100,000 in your first year. And realistically, when

Speaker: 00:21:06

you're on sales calls and this is a new business and you're asking for big

Speaker: 00:21:09

money for your work, are you going to be more confident asking

Speaker: 00:21:13

for it when you have zero money in savings? Or are you going to be

Speaker: 00:21:16

more confident asking for it when you have a good chunk of change socked

Speaker: 00:21:20

away and you know that if this person says no to working

Speaker: 00:21:24

with you, you're going to be fine. You'll be able to feed yourself, you'll be

Speaker: 00:21:27

able to pay the mortgage. Your children will have shoes. If

Speaker: 00:21:31

you have children. Thankfully, pets don't need shoes. They need other things.

Speaker: 00:21:35

Watch Luna come up and be like, mom, I really want shoes. You can

Speaker: 00:21:39

talk.

Speaker: 00:21:44

So whatever it is that your brain is telling you is possible for you, I

Speaker: 00:21:47

want you to tell it to off. Your brain doesn't understand

Speaker: 00:21:51

how this works. Never done it before, has lived in a world

Speaker: 00:21:55

where you're constantly made to feel like you're not good

Speaker: 00:21:58

enough. For you to succeed in the neurotypical

Speaker: 00:22:02

systems that have been designed for things to function, you have to

Speaker: 00:22:06

go above and beyond. You have to bend yourself into a pretzel that

Speaker: 00:22:10

got twisted in the conveyor belt to be able to be

Speaker: 00:22:13

successful. One of the most beautiful things about starting a business is

Speaker: 00:22:16

that you get to design the business to function for how you

Speaker: 00:22:20

function. You do not have to create a business that will require

Speaker: 00:22:24

you to bend into a pretzel to be able to run.

Speaker: 00:22:28

You absolutely can if you really enjoy making yourself suffer. If

Speaker: 00:22:32

you're a masochist, go for it. But you do not necessarily have to

Speaker: 00:22:36

do that. One of the things that I walk my clients through is

Speaker: 00:22:39

designing a business that works for them to have their

Speaker: 00:22:43

ideal lives. This is one of the reasons why those business programs that are

Speaker: 00:22:47

like one size fits all follow my step by step plan that worked

Speaker: 00:22:50

for me and just do it yourself. Why? Those don't really work

Speaker: 00:22:54

for everyone. They maybe work for 5% of the people that sign up for them.

Speaker: 00:22:58

And for those of us with ADHd. When we start programs like that,

Speaker: 00:23:01

we get a couple lessons in and we just feel so defeated because it

Speaker: 00:23:05

feels like we're back in school and we're being given instructions

Speaker: 00:23:09

for our a project that just feels

Speaker: 00:23:12

completely alien to us, that has all these

Speaker: 00:23:16

complicated instructions that don't really feel like stuff that we like doing. And so then

Speaker: 00:23:19

we get into executive dysfunction about doing the one little bit, but then we can't

Speaker: 00:23:23

get to the next little bit without doing that first little bit. And so then

Speaker: 00:23:25

we start feeling all the shame bubbling up of, oh, my God, I just can't

Speaker: 00:23:29

do it. All that comes up when you sign up for these one size fits

Speaker: 00:23:32

all programs. If every single business

Speaker: 00:23:36

were able to function in the same exact way,

Speaker: 00:23:39

starting a business wouldn't be hard. It wouldn't be something that the failure

Speaker: 00:23:43

rate was super high. Everyone would just do the same thing. Okay, you're not meant

Speaker: 00:23:47

to do the exact same thing as another business owner. You have to

Speaker: 00:23:51

find a way to design this business in a way that allows

Speaker: 00:23:54

for you to be in your strengths, for you to

Speaker: 00:23:58

feel lit up, doing the things that you love day in and

Speaker: 00:24:02

day out. It's okay that you don't know how to do that. You've never done

Speaker: 00:24:05

this before. And up until now, you have lived in a world that

Speaker: 00:24:09

is designed for neurotypicals, by neurotypicals, and you've had to

Speaker: 00:24:13

work really hard and you've had to sacrifice parts of yourself that you

Speaker: 00:24:17

don't even realize to be successful. Your brain

Speaker: 00:24:21

is going to take a beat to understand that that's not necessary when

Speaker: 00:24:25

you start a business. It's a learning process curve that I'm personally still

Speaker: 00:24:28

on, and I train on this. I literally work with other

Speaker: 00:24:32

ADHD entrepreneurs and I'm still struggling with it myself. Your

Speaker: 00:24:36

brain is not going to be able to be truthful with you because it doesn't

Speaker: 00:24:39

actually know the truth here. So whatever it is that you think is possible

Speaker: 00:24:43

for you, whatever dream or goal you think

Speaker: 00:24:46

is quote unquote realistic for you to

Speaker: 00:24:50

reach, I hereby call bullshit. And I hope you call

Speaker: 00:24:53

bull too. And sure, come up with your five

Speaker: 00:24:57

year plan. Bring that five year plan to a generate income

Speaker: 00:25:01

strategy call with me and we'll have a nice little laugh about it, and we'll

Speaker: 00:25:04

come up with your five month plan. And if you want to book that generate

Speaker: 00:25:08

income strategy, call. The link is in the show notes and you can go

Speaker: 00:25:11

to weeniecast.com/strategycall. I

Speaker: 00:25:15

can't wait to talk to you there.